From December 18 to 21, 2025, Pacifico Yokohama Exhibition Halls C & D in Kanagawa Prefecture hosted "Bungujoshi Haku 2025" (The Stationery Girls Expo 2025) for four exciting days.

Now in its ninth year since the inaugural event in December 2017, this festival has grown into Japan's premier stationery celebration, attracting over 700,000 cumulative visitors. What started with 25,000 attendees over three days has expanded significantly. Last year's Bungujoshi Haku 2024 welcomed approximately 52,000 visitors over four days.

Record-Breaking 184 Exhibitors Showcase Over 70,000 Items

Bungujoshi Haku 2025 featured a record 184 exhibitors, with more than 70,000 stationery items filling the venue. The diverse lineup included established heritage stationery brands, innovative emerging manufacturers, and specialty shops with unique original products. The hallmark of this event is its hands-on, direct-purchase format: attendees can touch, test, and buy items on the spot.

From masking tapes and stamps to inks, stickers, notebooks, and writing instruments, every stationery category imaginable was represented. Visitors enjoyed conversations with manufacturer representatives, learning the stories and development secrets behind their favorite products.

This Year's Theme: "Which Stationery Will You Choose Today?"

The 2025 theme, "Which Stationery Will You Choose Today?", draws a parallel between coordinating daily fashion and selecting stationery to match one's mood.

Just as we choose outfits that reflect our personality and feelings each day, this theme encourages people to coordinate their pens, notebooks, stickers, and stamps like a fashion ensemble. The concept invites visitors to explore their unique sensibilities through stationery selection. The venue featured clothing-themed photo booths and vibrant displays that brought this theme to life.

Exclusive Products and Hands-On Experiences

One of Bungujoshi Haku's biggest draws is the abundance of venue-exclusive and limited-edition items.

Exclusive Festival Items Include:

  • Original goods inspired by the annual theme
  • Limited-design collaborations with major stationery manufacturers
  • Yokohama venue-exclusive inks
  • Magnetic clips from 10 popular manufacturers (mystery box packaging)
  • Privacy cover stamps for hiding addresses on mail

This year also featured enriched hands-on activities:

Interactive Experiences:

  • "Pen Fitting Room": Try out pens like trying on clothes
  • "Tokimeki My Badge Workshop": Create one-of-a-kind custom badges
  • "Stationery Girls Award 2025": Vote for your favorite products
  • "Swamp Level Measurement": Gauge your stationery passion by receipt length

Pre-Release Products and New Launches

Bungujoshi Haku is known for debuting products before general release. This year featured special collaborations like "Campus × Rollbahn," a partnership between Kokuyo's Campus Notebook (celebrating its 50th anniversary) and Delfonics' Rollbahn (marking its upcoming 25th anniversary).

Hard-to-find trending items like BomBon Drop seals, which have taken social media by storm, were abundantly stocked at the venue, drawing enthusiastic stationery fans.

Premium Time for Relaxed Shopping

Prior to the general opening, Premium Time sessions were held on December 17 and 19, limiting attendance for a more comfortable shopping experience.

Premium Time Schedule:

  • December 17 (Wed): 14:30-17:00 / 17:45-20:15
  • December 19 (Fri): 17:45-20:15
  • Admission: ¥1,750 (tax included, plus system and ticketing fees)

Regular hours ran from 10:00-17:00 (last entry 16:30), with admission at ¥990 on weekdays (18th & 19th) and ¥1,190 on weekends (20th & 21st).

A Festival for Everyone

Despite the "Girls" in its name, Bungujoshi Haku welcomes all genders and ages, from children to homemakers to business professionals. Everyone gathers under one roof united by their love of stationery.

Whether you're passionate about notebook paper quality, seeking the perfect pen, wanting to decorate planners creatively, or hunting for fan merchandise, there's something for every type of stationery enthusiast.

Growing International Attendance

Recent years have seen increased international visitors, with the venue echoing with "Kawaii!" and "Look at this!" in various languages. This phenomenon highlights the global appreciation for Japanese stationery's quality and exceptional design.

A Year-End Stationery Celebration

Held in December as the year draws to a close, Bungujoshi Haku provides the perfect opportunity to refresh one's stationery collection for the new year or treat oneself to special items as a personal reward.

Many attendees report spending three hours exploring the venue, comparing the experience to visiting a theme park. Comfortable walking shoes and practical clothing are recommended, as both entry and checkout lines can be lengthy, requiring ample time.

Share Your Country's Stationery Scene!

Does your country have large-scale stationery events like Bungujoshi Haku? How does the passion for and enjoyment of stationery compare to Japan? We'd love to hear about the stationery scene in your country!