A Sacred Destination for Stationery Lovers Since 2017
From December 18 to 21, 2025, Pacifico Yokohama Exhibition Halls C & D in Kanagawa Prefecture hosted "Bungujoshi Haku 2025" (The Stationery Girls Expo 2025) for four exciting days.
Now in its eighth year since the inaugural event in December 2017, this festival has grown into Japan's premier stationery celebration, attracting over 700,000 cumulative visitors. What started with 25,000 attendees over three days has expanded significantly—last year's Bungujoshi Haku 2024 welcomed approximately 52,000 visitors over five days.
Record-Breaking 184 Exhibitors Showcase Over 70,000 Items
Bungujoshi Haku 2025 featured a record 184 exhibitors, with more than 70,000 stationery items filling the venue. The diverse lineup included established heritage stationery brands, innovative emerging manufacturers, and specialty shops with unique original products. The hallmark of this event is its hands-on, direct-purchase format—attendees can touch, test, and buy items on the spot.
From masking tapes and stamps to inks, stickers, notebooks, and writing instruments, every stationery category imaginable was represented. Visitors enjoyed conversations with manufacturer representatives, learning the stories and development secrets behind their favorite products.
This Year's Theme: "Which Stationery Will You Choose Today?"
The 2025 theme, "Which Stationery Will You Choose Today?", draws a parallel between coordinating daily fashion and selecting stationery to match one's mood.
Just as we choose outfits that reflect our personality and feelings each day, this theme encourages people to coordinate their pens, notebooks, stickers, and stamps like a fashion ensemble. The concept invites visitors to explore their unique sensibilities through stationery selection. The venue featured clothing-themed photo booths and vibrant displays that brought this theme to life.
Exclusive Products and Hands-On Experiences
One of Bungujoshi Haku's biggest draws is the abundance of venue-exclusive and limited-edition items.
Exclusive Festival Items Include:
- Original goods inspired by the annual theme
- Limited-design collaborations with major stationery manufacturers
- Yokohama venue-exclusive inks
- Magnetic clips from 10 popular manufacturers (mystery box packaging)
- Privacy cover stamps for hiding addresses on mail
This year also featured enriched hands-on activities:
Interactive Experiences:
- "Pen Fitting Room": Try out pens like trying on clothes
- "Tokimeki My Badge Workshop": Create one-of-a-kind custom badges
- "Stationery Girls Award 2025": Vote for your favorite products
- "Swamp Level Measurement": Gauge your stationery passion by receipt length
Pre-Release Products and New Launches
Bungujoshi Haku is known for debuting products before general release. This year featured special collaborations like "Campus × Rollbahn"—a partnership between Kokuyo's Campus Notebook (celebrating its 50th anniversary) and Delfon ics' Rollbahn (marking its upcoming 25th anniversary).
Hard-to-find trending items like BomBon Drop seals, which have taken social media by storm, were abundantly stocked at the venue, drawing enthusiastic stationery fans.
Premium Time for Relaxed Shopping
Prior to the general opening, Premium Time sessions were held on December 17 and 19, limiting attendance for a more comfortable shopping experience.
Premium Time Schedule:
- December 17 (Wed): 14:30-17:00 / 17:45-20:15
- December 19 (Fri): 17:45-20:15
- Admission: ¥1,750 (tax included, plus system and ticketing fees)
Regular hours ran from 10:00-17:00 (last entry 16:30), with admission at ¥990 on weekdays (18th & 19th) and ¥1,190 on weekends (20th & 21st).
A Festival for Everyone
Despite the "Girls" in its name, Bungujoshi Haku welcomes all genders and ages—from children to homemakers to business professionals. Everyone gathers under one roof united by their love of stationery.
Whether you're passionate about notebook paper quality, seeking the perfect pen, wanting to decorate planners creatively, or hunting for fan merchandise, there's something for every type of stationery enthusiast.
Growing International Attendance
Recent years have seen increased international visitors, with the venue echoing with "Kawaii!" and "Look at this!" in various languages. This phenomenon highlights the global appreciation for Japanese stationery's quality and exceptional design.
A Year-End Stationery Celebration
Held in December as the year draws to a close, Bungujoshi Haku provides the perfect opportunity to refresh one's stationery collection for the new year or treat oneself to special items as a personal reward.
Many attendees report spending three hours exploring the venue, comparing the experience to visiting a theme park. Comfortable walking shoes and practical clothing are recommended, as both entry and checkout lines can be lengthy, requiring ample time.
Share Your Country's Stationery Scene!
In Japan, Bungujoshi Haku has become a beloved year-end tradition where stationery lovers gather to discover new favorites and experience moments of joy.
Beyond mere shopping, this event serves as a hub for communication and cultural exchange through stationery, symbolizing the richness of Japan's stationery culture.
Does your country have large-scale stationery events like Bungujoshi Haku? How does the passion for and enjoyment of stationery compare to Japan? We'd love to hear about the stationery scene in your country!
Reactions in Japan
Went to Bungujoshi Haku 2025 on opening day! 184 exhibitors is the largest scale ever—amazing. Successfully got the BomBon Drop seals I was after! My feet are killing me after 3 hours of walking around, but I'm so happy 🎀
The Campus Notebook × Rollbahn collaboration is too cute! Limited items will sell out quickly, so go early. The venue atmosphere was vibrant and an irresistible space for stationery lovers ✨
The Pen Fitting Room is such a great idea! You can actually test how they write, so no mistakes. Bought 5 pens this year. My wallet is crying but I have no regrets 😂
I look forward to Bungujoshi Haku every year! This year's 'Stationery Coordinate' theme is such a wonderful concept. It's true that choosing stationery based on daily mood is fun ♪ Found my planner for next year too 📔
¥990 admission to encounter 70,000 stationery items—isn't that great value? But ended up shopping over ¥20,000... Really felt how deep the stationery rabbit hole goes 😅 But satisfied!
Despite 'Girls' in the name, men are totally welcome! Wide range from business luxury fountain pens to casual masking tapes. Talking with manufacturers is great too. Coming back next year 👍
Attended with my elementary school daughter. Lots of cute stickers and stamps for kids—she was thrilled. Highly recommend as a parent-child event! Grateful that children's admission is free 💕
Attended every year since the first in 2017, and I can really feel it growing each time. This year's 184 exhibitors with a spacious venue was impressive. An event where you truly feel the richness of Japanese stationery culture
Bought tons of masking tape and clips in my oshi's colors! Perfect event for finding fan activities goods. So many color variations—choosing was fun 〜💜💙💚
Educational even from a professional perspective. Inspired by innovative ideas from emerging manufacturers. Realized analog stationery's charm remains strong even in the digital age
Honestly, the wait times for entry and checkout were too long... Going on Saturday might have been a mistake. Will aim for weekdays next time. But it was worth the wait!
Even in this digital age, there's something special about handwriting. Coming to Bungujoshi Haku reminds me of that. Writing with my favorite pen brings peace to my mind ✍️
Local resident so I attend every year! Convenient to stop by while shopping in Minato Mirai. It's become one of my year-end pleasures 🎄
Voting for the Stationery Girls Award was fun! Being able to hold items before voting made it a confident choice. Looking forward to the results announcement 🏆
The Yokohama exclusive ink has such beautiful colors! As a limited edition collector, this is a must-have. Fountain pen lovers should definitely check it out 🖋️
Too many sticker varieties to choose from... a happy dilemma 😊 Ended up buying over 10 types. My planner decorating is going to be so productive!
Came looking for university study stationery, but there were so many cute ones I chose by looks over practicality lol But items I like motivate me, so it's all good!
I've been to stationery fairs abroad, but Bungujoshi Haku has a unique atmosphere. The cuteness and attention to detail are very Japanese. Want to introduce it to my foreign friends!
First time attending, but I had no idea the stationery world was this deep... I might fall into the rabbit hole. But it's fun! Want to come again next year
Premium Time is the best! Not crowded so you can browse leisurely, and chat thoroughly with manufacturers. Well worth the ¥1,750. Will go Premium again next year
Came from the UK! Amazed by the quality and intricate design of Japanese stationery. We don't have such a large-scale stationery event in London. The variety of masking tapes is incredible!
We have many stationery lovers in Korea too, but I've never seen such a large-scale hands-on event. The 'Pen Fitting Room' concept is so innovative. I wish we could have this in Korea!
As a French person, I'm touched by the depth of Japanese stationery culture. We have Paperworld in Paris, but this consumer-focused event has a completely different atmosphere. Perfect balance of cuteness and functionality.
Visiting from Taiwan. We have a stationery market in Taiwan too, but the scale of Japanese events is different. 184 exhibitors, 70,000 items... I'm overwhelmed. Japan's passion for stationery is world-class.
We have the National Stationery Show in America, but that's industry-focused. We don't have a large consumer event like Bungujoshi Haku. So jealous of Japan's stationery culture!
From Germany. Frankfurt's Paperworld is the world's largest stationery trade fair, but it's B2B. The energy and excitement of this consumer event is on another level. Really felt the vitality of Japan's stationery market.
China has a large stationery exhibition in Ningbo, but it's mainly business-oriented. A stationery festival where ordinary people can enjoy themselves is a wonderful idea. Want to replicate this in China!
In Italy, stationery is seen as more utilitarian, but in Japan it's like art. Surprised by the abundance of limited editions and collaborations. You can feel the love for stationery.
We hardly have stationery-specific events like this in Australia. The delicacy and originality of Japanese stationery is truly special. Buying lots as souvenirs to take home!
Came from Spain. In Europe, stationery is more traditional, but Japan is innovative and playful. The 'Stationery Coordinate' theme is also an interesting concept.
In Poland, stationery shops are declining, but in Japan stationery culture is thriving. It's wonderful how you value analog even in the digital age.
We have Paperworld Middle East in Dubai, but that's a trade exhibition. We don't have fun, accessible events like Bungujoshi Haku in the Middle East. A wonderful event families can enjoy.
Sweden is environmentally conscious, and sustainability is emphasized in stationery. Japanese stationery seems to prioritize beauty and design—different values are interesting. I think both have their merits.
In the Philippines, stationery is strongly associated with school supplies, but in Japan there's a culture of adults enjoying it too—so refreshing. I hope the concept of stationery as a hobby spreads.
We have stationery lovers in Canada too, but no large-scale events like this. In an age of online shopping dominance, the experience of actually handling and choosing items is valuable.
India has stationery fairs too, but mainly focused on office supplies. Events specializing in creative and cute stationery like Japan's are rare. It was a treasure trove of ideas!
Came traveling from Brazil. More fun than expected! Stationery doesn't get much attention in South America, but seeing Japanese passion for stationery, I rediscovered its potential.
Japanese-American living in the US. Japanese stationery quality is recognized overseas, but actually attending the event is overwhelming. Want to introduce Japanese stationery culture to my American friends.
In Denmark, functional and simple designs are preferred, but Japanese stationery is decorative and fun! Different aesthetics are interesting. There's something to learn from both styles.
Russia has the SKREPKA Expo stationery exhibition, but it's commercial. The community feel and fun of Bungujoshi Haku is something else. Cultural exchange through stationery is wonderful.