Subaru Slashes Operating Profit Forecast 90%: Tariffs, US Cold Wave & EV Impairment Hit Japan's Most America-Reliant Automaker
Subaru cut its FY2026 operating profit forecast by 900 billion yen to just 40 billion yen, a 90% year-on-year plunge announced May 11. Beyond US tariffs, a North American cold wave, Middle East shipping disruptions, and EV asset impairment from Trump's environmental rollback all hit at once. Why does Subaru—with 80% North America sales reliance—suffer most among Japanese automakers?