The Japanese government's JAPAN SUI COLLECTION project made its European debut in Paris in March 2026, showcasing Living National Treasure lacquerwork, Sendai Tansu cabinets, and a Junko Koshino fashion show at Le Royal Monceau. Here's how 'Sui', Japan's philosophy of refined elegance, captivated 200 European leaders.
Kyoto University professor Naoko Tosa showcased "disaster-prevention fashion" made from fire-resistant materials at Japan Society during New York Fashion Week. Her fusion of art, technology, and disaster preparedness is capturing global attention as a uniquely Japanese innovation.
Japanese fashion brand MIYOKO unveils its latest collection in New York during Fashion Week 2026, transforming traditional kimono fabrics—including Yuki-tsumugi, Ojiya-tsumugi, Hon-Shiozawa, and Yuzen—into 14 contemporary garments. Backed by 50 years of craftsmanship, the brand showcases Japanese textile heritage on a global stage at Manhattan's historic St. Bartholomew's Church.
White furisode kimono, once considered "plain" and "modest," is experiencing a historic revival in Japan's coming-of-age ceremonies after 50 years. Discover why Gen Z is choosing white for its Instagram-worthy "reflector effect" and modern aesthetic. What traditional attire marks adulthood in your country?
Discover how Japanese workwear originally designed for construction sites has become a mainstream fashion trend. Learn about Workman and other brands offering high-performance, affordable clothing that's taking Japan by storm, plus Japanese reactions to this phenomenon.
Louis Vuitton revives its first-ever wristwatch, the 1988 "LV I" and "LV II," in a 188-piece limited edition called the Louis Vuitton Montre. It keeps Gae Aulenti's pebble-shaped design while adding a white grand feu enamel dial and an in-house automatic movement. A look at the reissue and its specifications.
UNIQLO releases Pokemon 30th anniversary UT collection in late March 2026, featuring original watercolor artwork from Pokemon Red and Green. The lineup includes starter Pokemon (Bulbasaur, Charmander, Squirtle), Pikachu, and more across 10 designs. Men's items at ¥1,990, kids' at ¥990.
Discover why fashion subscription services are booming in Japan, with AnotherADdress reaching about 370,000 members. Learn about the appeal of clothing rental over buying, closet space solutions, environmental benefits, and cost-effectiveness of Japan's growing fashion subscription market.