Inbound Tourism

Foreign visitors to Japan, infrastructure and overtourism.

33 Articles in this topic
Travel

Tourists Skipping Japan Despite the Weak Yen? April 2026 Arrivals Fall 5.5% to 3.69 Million

Japan welcomed 3.69 million foreign visitors in April 2026, down 5.5% from a year earlier, even as the yen sat near 159 to the dollar. We unpack the three forces behind the drop (China's travel advisory, an Easter calendar quirk, and Middle East flight cancellations) and ask whether this is actually the right moment for foreigners to book that long-postponed Japan trip.

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Business & Economy

Why Ultra-Rich Foreigners Skip Rural Japan: The Marriott-Over-Ryokan Paradox in a Record Tourism Year

Japan welcomed a record 42.68 million visitors in 2025 with tourism spending hitting 9.5 trillion yen. Yet many ultra-wealthy foreigners bypass Japan's celebrated ryokan and pick global brands like Aman, Bulgari, and Marriott. Here's why the gap between Japanese hospitality and global luxury standards matters — and why the rest of us travel differently.

Travel

Hokusai Special Train: Japan Launches 'Foreign Tourists Only' Mt. Fuji Sightseeing Railway

JR Central and JTB have launched the Hokusai Special Train, a foreign-tourist-only sightseeing train running from Mishima to Fujinomiya with Mt. Fuji views and Ukiyo-e art interiors. Part of a full-day tour at $151, this is Japan's latest approach to premium inbound tourism. Here's everything you need to know about booking and what to expect.

Business & Economy

Chinese Mobile Payments Surge in Japan: Finance Minister Flags Tax Blind Spots as Alipay and WeChat Pay Spread

Chinese mobile payment platforms Alipay and WeChat Pay are rapidly expanding across Japan, driven by surging inbound tourism. While convenient for businesses and tourists alike, transactions bypassing Japan's financial system raise serious tax compliance concerns. Finance Minister Katayama calls it a 'grave issue' and vows G7 cooperation.