Inbound Tourism

Foreign visitors to Japan, infrastructure and overtourism.

35 Articles in this topic
Business & Economy

Chinese Mobile Payments Surge in Japan: Finance Minister Flags Tax Blind Spots as Alipay and WeChat Pay Spread

Chinese mobile payment platforms Alipay and WeChat Pay are rapidly expanding across Japan, driven by surging inbound tourism. While convenient for businesses and tourists alike, transactions bypassing Japan's financial system raise serious tax compliance concerns. Finance Minister Katayama calls it a 'grave issue' and vows G7 cooperation.

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Travel

World's Best Travel Destination: Japan Tops Data-Driven Rankings for Second Straight Year as Gap Widens

Japan earned the top spot in the World Travel Index 2026 with a score of 88.33, widening its lead over competitors for a second consecutive year. With record 42.7 million visitors and $60 billion in spending in 2025, Japan's blend of safety, infrastructure, cuisine, and yen-driven value is unmatched — but overtourism and labor shortages pose real challenges on the road to its 60 million visitor target by 2030.

Travel

Ninja × Kabuki Immersive Show Reimagined: Shinjuku's Must-See Cultural Experience Gets a Major Upgrade

Tokyo's hit immersive show "Ninja+Kabuki Tokyo" in Shinjuku Kabukicho has unveiled a reimagined program in March 2026. With 80% of its 25,000+ audience from Western countries, this non-verbal spectacle fuses ninja mysticism with kabuki artistry. Directed by Denjiro Tanaka VII, here's everything you need to know — including tickets, access, and what makes the new show unmissable.

Life & Lifestyle

Japan's Foreign License Conversion: Written Pass Rate Falls From 90% to 40%, Practical From 30% to 10%

Japan tightened its foreign driver's license conversion test in October 2025: the written exam went from 10 to 50 questions and the pass mark from 70% to 90%, a certificate of residence became mandatory, and tourists can no longer apply. National figures the police released in March 2026 show the knowledge test pass rate falling from 90% to 40% and the practical test from 30% to 10%. A look at the accidents behind the reform and how other countries handle conversion.

Society

Japan Bans In-Flight Power Bank Charging: The Rules in Force Since April 24, 2026

From April 24, 2026, Japan's transport ministry banned charging a power bank onboard an aircraft and charging other devices from one. Carry-on is capped at two units of 160Wh or less. The change follows an emergency revision of ICAO standards after the Air Busan 391 fire. Here are the rules, which breaches actually carry penalties, how to convert mAh to Wh, and the sodium-ion batteries banned outright the same day.

Life & Lifestyle

Kyoto Bus Dual Pricing: Residents Pay $1.30, Tourists Up to $2.60 in Japan's First Two-Tier Fare System

Kyoto announces Japan's first dual pricing system for city buses: residents will pay ¥200 ($1.30) while tourists face fares up to ¥400 ($2.60). With 56 million annual visitors overwhelming a city of 1.43 million, this bold overtourism measure follows global models from Venice to Bali. How do locals and the world react?

Life & Lifestyle

Haneda Airport's Butter Sweets Frenzy: Why Tourists Are Flying to Japan Just for "Butter no Itoko"

A butter confection sold only at Tokyo's Haneda Airport has sparked a souvenir frenzy among international tourists. Born from repurposing skim milk that would otherwise go to waste, "Butter no Itoko" has some flying to Japan just for a taste. We explore how Japan's limited-edition treats and omiyage culture create demand worldwide.