The crab stick in your salad or sushi roll traces back to a small town on Japan's Noto Peninsula, where it was invented as one of the country's great postwar food breakthroughs. The global surimi market is worth several billion dollars, roughly half of it crab sticks. Riding a wave of fish-eating and high-protein diets, kanikama is spreading fast, so why is Japan's surimi know-how so hard to imitate, and how is it sold abroad?
On July 7, 2026, Noto Airport became the world's first airport to carry the Pokemon name. All 111 Flying-type Pokemon and a giant Pikachu now anchor a recovery push for the quake-hit Noto Peninsula. We unpack the airport's own damage-and-revival story, Japan's distinctive model of rebuilding through beloved characters, and how to visit.
A free Pokemon footbath opened in May to help quake-hit Noto recover. Less than two months later, three of its seven statues (Vaporeon, Psyduck and Gyarados) are damaged, and one has prompted a police report. A look at what happened and how Japan is reacting.
