#Noto

On July 7, 2026, Noto Airport became the world's first airport to carry the Pokemon name. All 111 Flying-type Pokemon and a giant Pikachu now anchor a recovery push for the quake-hit Noto Peninsula. We unpack the airport's own damage-and-revival story, Japan's distinctive model of rebuilding through beloved characters, and how to visit.

A free Pokemon footbath opened in May to help quake-hit Noto recover. Less than two months later, three of its seven statues (Vaporeon, Psyduck and Gyarados) are damaged, and one has prompted a police report. A look at what happened and how Japan is reacting.