#Overtourism

Kyoto City announces a switch from rear-entry/pay-later to front-entry/prepay bus boarding by FY2028. This overtourism countermeasure aims to reduce congestion and balance residents' daily life with tourism. The tourist express bus impact is also being evaluated.

Japan welcomed a record 42.68 million foreign visitors in 2025, with spending reaching 9.5 trillion yen. Explore the current state of inbound tourism, overtourism challenges in Kyoto and Mt. Fuji, and Japan's innovative solutions for sustainable tourism.