BE:FIRST release BRUCE WAYNE feat. Flo Milli, ATL Jacob on July 31, 2026. Five months after drawing 100,000 people to a Tokyo stadium, the six-piece plays a 650-capacity New York theatre in October. How a Japanese boy group is entering the U.S. on a route that is not the K-pop playbook.
On June 14, 2026, Japan's six-member boy group BE:FIRST joins pop icon Janet Jackson at K-Arena Yokohama for a special stage collaboration where they will share vocals on the same song. A look at this historic crossover and BE:FIRST's growing global footprint following their first world tour across 12 cities.
Ado has been announced as the final headliner for SUMMER SONIC 2026, joining The Strokes and L'Arc-en-Ciel. This marks the first time in the festival's 25-year history that two Japanese acts have been selected as headliners. The organizer revealed behind-the-scenes details about a rapper originally planned for the slot whose deal fell through. BE:FIRST, MAZZEL, and Aina The End are also confirmed for the three-day event in Tokyo and Osaka this August.
STARGLOW — RUI, TAIKI, KANON, GOICHI, and ADAM — has debuted as BMSG's third boy group following BE:FIRST and MAZZEL. Born from SKY-HI's audition project THE LAST PIECE, their pre-debut single hit #7 on Billboard Japan Hot 100. With NME naming them one of 2026's Essential Emerging Artists and a 17-city tour ahead, STARGLOW is poised for global impact.
SKY-HI's D.U.N.K. Showcase 2026 added Filipino acts SB19, BGYO, and Cup of Joe plus Thailand's BUS to its fourth-wave lineup, with BMSG TRAINEE opening DAY 3. The three-day run at K-Arena Yokohama was the largest edition of the cross-agency project yet.
BE:FIRST's third documentary film "BE:the ONE -START BEYOND DREAMS-" chronicles their first-ever world tour across 12 cities. From backstage moments to candid interviews, discover how Japan's rising boy group is navigating a new chapter as a six-member unit with their first stadium show on the horizon.