Foreign visitors spent ¥2.07 trillion (~$12.9B) on food in Japan in 2025, 21.9% of all inbound spending. What 42 million tourists eat, the dietary-diversity gap, and how to plan a gourmet trip.
Japan's food exports hit a record 1.7 trillion yen in 2025, a 13th straight high, while its calorie-based self-sufficiency stays at 38%. Why both are true: wagyu, green tea, the 27% feed rate and the 64% production-value figure, explained for global readers.
Kobe Beef and Miyazaki are on menus worldwide, yet Mishima and Iga beef never leave Japan. As wagyu exports hit record highs, here is why some brands cross the ocean and others stay home, from breeds and slaughterhouses to the stalled China resumption.