Luxury Fruit in Japan: Why 12 Strawberries Cost $1,800 and Who Actually Buys Them
A box of 12 "Berrytsu" strawberries just sold for $1,800 at auction in Japan. From $10,700 grape bunches to $39,000 melon pairs, Japan's luxury fruit market defies global norms. Discover the cultural traditions, auction rituals, and branding strategies that make ultra-premium fruit a thriving business in Japan.