Honda announces its first-ever net loss since going public, with losses of up to $43 billion from scrapping three North American Honda 0 Series EVs, acquiring LG battery joint venture assets, and writing down Chinese operations. With cumulative losses potentially reaching $157 billion, this signals a seismic shift in Japan's EV strategy. Analysis covers Toyota's hybrid vindication, the failed Nissan merger, executive pay cuts, and what it means for the global auto industry.
Thailand's BEV sales turned negative in 2024 while hybrid sales surged nearly 50%. Falling resale values, thin charging infrastructure and retreating Chinese brands exposed the limits of the EV boom. As markets from Bangkok to Berlin recalibrate, Toyota and Honda's multi-pathway strategy looks better than it did. A data-led look at the EV slowdown across Thailand, China and Europe.
Trump's auto tariffs have shaken Japan's major automakers to the core. Mazda posts its first loss in 5 years, Honda's car division sees record losses. A deep dive into their earnings, the tariff damage in dollars, and early signs of recovery.
Honda invests in U.S. startup Mythic to co-develop a neuromorphic SoC inspired by the human brain. By combining analog compute-in-memory technology with Honda's AI expertise, this brain-like chip achieves both massive power savings and high AI performance—potentially transforming autonomous driving for next-generation software-defined vehicles.
Why has Honda's Super Cub become the most produced motor vehicle in history with over 110 million units? From its origins as "a bike a soba delivery boy can ride one-handed" to its legendary durability and global cultural impact — discover the philosophy that made this humble motorcycle an icon in 160+ countries.
Japanese automakers are moving beyond the era when ashtrays were the only standardized parts. Facing EV competition and European rivals, Toyota, Honda, Nissan, and others are now pursuing cross-company standardization of steel, semiconductors, and plastics.
Trump tariffs in 2025 caused Japan's top 7 automakers (Toyota, Honda, Nissan, Suzuki, Mazda, Subaru, Mitsubishi) to lose ¥1.5 trillion in just 6 months. Nissan, Mazda, and Mitsubishi fell into the red. Learn how Japan's core industry is adapting to this "new normal."
Sony Honda Mobility announced PS Remote Play for its AFEELA EV, the first car able to stream PS5 and PS4 games to its own displays. Here are the specs, the pricing, the network requirements, and how the project ended with the AFEELA 1's cancellation in March 2026.
