Thailand's BEV sales have turned negative while hybrid vehicle sales surged nearly 50%. Collapsing resale values, inadequate charging infrastructure, and Chinese EV maker retreats reveal the harsh realities behind the global EV fever. As markets from Bangkok to Berlin recalibrate, Toyota and Honda's "multi-pathway strategy" is looking increasingly prescient. A data-driven deep dive into the EV slowdown across Thailand, China, and Europe.
Trump's auto tariffs have shaken Japan's major automakers to the core. Mazda posts its first loss in 5 years, Honda's car division sees record losses. A deep dive into their earnings, the tariff damage in dollars, and early signs of recovery.
Honda invests in U.S. startup Mythic to co-develop a neuromorphic SoC inspired by the human brain. By combining analog compute-in-memory technology with Honda's AI expertise, this brain-like chip achieves both massive power savings and high AI performance—potentially transforming autonomous driving for next-generation software-defined vehicles.
Why has Honda's Super Cub become the most produced motor vehicle in history with over 110 million units? From its origins as "a bike a soba delivery boy can ride one-handed" to its legendary durability and global cultural impact — discover the philosophy that made this humble motorcycle an icon in 160+ countries.
Japanese automakers are moving beyond the era when ashtrays were the only standardized parts. Facing EV competition and European rivals, Toyota, Honda, Nissan, and others are now pursuing cross-company standardization of steel, semiconductors, and plastics.
Trump tariffs in 2025 caused Japan's top 7 automakers (Toyota, Honda, Nissan, Suzuki, Mazda, Subaru, Mitsubishi) to lose ¥1.5 trillion in just 6 months. Nissan, Mazda, and Mitsubishi fell into the red. Learn how Japan's core industry is adapting to this "new normal."
Sony Honda Mobility announces PS Remote Play integration for its AFEELA EV, making it the world's first vehicle to stream PS5/PS4 games to in-car displays. Set for 2026 delivery, this groundbreaking feature transforms travel time into gaming time. Discover the specs, pricing, and what Japanese people think about this innovation.
