On July 15, 2026, Nvidia's Jensen Huang stood in a Tokyo arcade and thanked Sega for the $5 million that saved his company in the 1990s. The story ran everywhere. What almost nobody mentioned: the executive being thanked had helped pick the technology that failed.
M2, the studio beloved by retro shoot 'em up fans, has cancelled Ubusuna, a shmup it spent 12 years building. The reason: the departure of Hiroshi Iuchi, the creator of Ikaruga and Radiant Silvergun. Here is what the cancellation means, and what it says about Japan's shrinking shmup scene.
SEGA Sammy officially confirmed the cancellation of its 'Super Game' initiative in its FY2026 earnings, ending a 5-year plan to build a live-service mega-title aimed at 100 billion yen in lifetime sales. We break down why Sonic Rumble Party underperformed, why Rovio took another impairment hit, how 100+ developers were shifted to mainstay IP full games like Like a Dragon and Sonic, and how this fits the broader collapse of the GaaS gold rush following Concord, Suicide Squad, and Sony's own cancellations.
SEGA Sammy Holdings reported its FY2026 results: record revenue of 487.5 billion yen ($3.1B, +13.7％ YoY) was wiped out by 58.8 billion yen in special losses tied to Rovio Entertainment (Angry Birds) and Stakelogic, producing the company's first net loss in 11 years. We unpack the impairment, the international community's skepticism about the 776 million-dollar Rovio acquisition, the deprioritization of F2P, the redeployment of 100＋ developers onto full-game projects, and SEGA's bet on four new mainstay-IP titles ahead of Sonic's 35th anniversary.
SEGA and RGG Studio just dropped the theme song for STRANGER THAN HEAVEN, and the lineup is wild: Snoop Dogg, Ado, Official Hige Dandism's Satoshi Fujihara, and Tori Kelly on a single track. We break down Ado's record-breaking Hibana world tour (500,000 fans across 33 cities), Higedan's anime-fueled global rise via Spy x Family and Tokyo Revengers, Snoop Dogg's long history of collaborating with Japanese artists, and how international gaming and music communities are reacting to this Pacific-spanning collision.
SEGA and RGG Studio confirmed STRANGER THAN HEAVEN launches winter 2026 on PS5, Xbox Series X|S, PC, and Xbox Game Pass day one. The 50-year saga follows half-Japanese, half-American Makoto Daito across five cities and five eras from 1915 to 1965, with Snoop Dogg, Ado, Yu Shirota, and Dean Fujioka in the cast. Here's the full breakdown of the new dual-side combat system, the Tojo Clan tease, and how the international Like a Dragon community is reacting.
On April 27, 2026, SEGA signed an MOU with Thailand's largest conglomerate, the C.P. Group, to jointly develop entertainment business across ASEAN. With Sonic and Angry Birds at the core, the deal targets a $14B+ Southeast Asian gaming market. We unpack who the CP Group is, what SEGA stands to gain, and the real risks behind Japanese gaming's biggest ASEAN bet yet.
SEGA launched SEGA UNIVERSE on April 24, 2026, a new project dedicated to reviving its legacy IPs. SEGA's official "2026 Selected" names nine anniversary titles; this piece focuses on OutRun (40th), Streets of Rage (35th), NiGHTS into dreams... (30th), and Sakura Wars (30th). Concept: NO OLD, STAY GOLD.
The Persona series turned 30 in 2026 with over 30 million copies sold. From niche cult RPG to global phenomenon, we trace Atlus's survival strategy, the Persona 3 turning point, Persona 5's worldwide breakout and Metaphor: ReFantazio's success, then look at the 30th anniversary campaign and the Persona 6 reveal at the Xbox Games Showcase.