Prelude, Supra, Primera, Pajero: Japanese carmakers keep reviving retired nameplates. Four forces explain it, from trademark law and the EV-era heritage premium to a 1988 US import rule still moving prices in Japan.
TSMC, the world's largest foundry, is quitting GaN power-chip manufacturing. ROHM, which built its flagship 650V parts inside TSMC's fabs, has licensed the technology and is racing to mass-produce in Hamamatsu by 2027. A look at the China-US rivalry and Japan's vertical-integration bet.
Mazda launched the third-generation CX-5 in Japan on May 21, 2026, starting at 3.3 million yen (around $20,800). With 5 million sold globally, this redesigned SUV is Mazda's bet on hybrids and combustion as the EV boom cools, and how it stacks up against Toyota RAV4, Honda CR-V, Tesla, and BYD.
Mazda will end domestic production of its signature compact car Mazda2 (formerly Demio) at the end of August 2026. We explore the 30-year legacy of the car that saved Mazda from bankruptcy in the 1990s, and what this means for Japan's shrinking compact car market.
Trump tariffs triggered a massive production shift by Toyota, Honda, Nissan, and Subaru from Japan to the US. With $35 billion in annual tariff costs industry-wide, we explore each maker's strategy, the impact on 5.5 million Japanese jobs, and how this echoes the 1980s trade wars.
Consumer Reports' first Safety Verdict ranked Mazda first among the 29 brands sold in North America, with Volvo 12th and Tesla 26th. What separated them was not crash performance but cockpit controls.
Trump's auto tariffs have shaken Japan's major automakers to the core. Mazda posts its first loss in 5 years, Honda's car division sees record losses. A deep dive into their earnings, the tariff damage in dollars, and early signs of recovery.