The IOC's Future Host Commission says it wants the Winter Games back in Japan, and bid movements are stirring in Sapporo and Nagano. But at home the mood is cold. A look at the cost, the corruption memories, and the climate math that keeps pointing to Sapporo.
Once struggling to gain a foothold in Western markets, Japan's Uniqlo has surged to 47th on Interbrand's Best Global Brands 2025 ranking. With overseas revenue exceeding 56% and Europe/North America now outpacing China, we break down the strategies behind this turnaround — from outfitting Sweden's Olympic team to its LifeWear philosophy and differentiation from ZARA and H&M. What can other Japanese brands learn from Uniqlo's global conquest?
The 2026 Milano Cortina Winter Olympics deploys over 810 cameras to broadcast the Games, with FPV drones chasing alpine skiers at 100mph. At the heart of this revolution? Japanese technology from Sony, Canon, and Panasonic. From cinema-grade cameras to AI-powered replays and ultra-low-latency transmission, here's how Japan's imaging expertise is redefining how the world watches winter sports.
The 2026 Milano Cortina Winter Olympics has introduced FPV drone cameras for the first time in Olympic history. These 100mph first-person-view drones deliver breathtaking footage that makes viewers feel like they're racing alongside athletes — but the high-pitched buzzing has drawn comparisons to the 2010 World Cup vuvuzelas. Here's how Japan and the world are reacting to this broadcasting revolution.
At the 2026 Milano Cortina Winter Olympics, all six moguls medalists used "ID one" skis made by Material Sports — a five-employee company in Osaka, Japan. This marks the second consecutive Olympics where Japanese-made skis swept every moguls medal. Discover the craftsmanship behind this remarkable achievement.
The 2026 Milano Cortina Winter Olympics medal design is sparking debate worldwide. Its minimalist two-halves concept divided by a single diagonal line draws both praise for Italian elegance and criticism for being too plain. Here's how Japan and the world are reacting to this bold design choice.
A former Olympic gold medalist turned commentator was stunned by an Italian hotel’s open-plan shower at the Milan-Cortina 2026 Winter Olympics. With no partition, no bathtub, and only a thin curtain, Japanese guests face a real challenge. Explore the fascinating cultural gap between Japanese and European hotel bathroom design.
Ski jumping legend Noriaki Kasai (53) misses the 2026 Milan Olympics but declares his intention to compete at the 2030 French Alps Olympics at age 57. With records including eight consecutive Olympic appearances and a silver medal at Sochi, Kasai's declaration that "It's not over yet" has drawn widespread admiration from fans worldwide.