Japan's Cabinet approved a new 5-year tourism plan expanding overtourism countermeasures from 47 to 100 regions by 2030, tripling the departure tax to ¥3,000 ($19). Learn about specific measures in Kyoto, Mt. Fuji, and Kamakura, plus how to enjoy Japan responsibly.
Sanrio is converting Harmonyland in Hiji, Oita into a stay-and-play resort under its Sky Park plan, announced December 8, 2025: 10 billion yen in initial investment, tens of billions in total, more than a decade to finish. On June 15, 2026 it acquired 30.85 hectares, growing the site roughly fivefold. Targets: one million visitors, then two million.
Kagawa Prefecture becomes Japan's first local government to sign a partnership with NVIDIA. From GPU data center development to AI talent cultivation with University of Tokyo's Professor Yutaka Matsuo, discover how this small prefecture is pioneering a bold "Sovereign AI" strategy for regional revitalization.
Japan welcomed a record 42.68 million visitors in 2025, with tourism spending reaching ¥9.5 trillion. While cities like Tokyo and Kyoto still dominate, rural prefectures like Tottori (+151%) and Niigata (+69%) are experiencing remarkable growth. Explore how Japan's lesser-known regions are preparing for—and benefiting from—the inbound tourism wave, while tackling overtourism and infrastructure challenges.
Japan Post launched "Digital Address" in May 2025, a revolutionary service that converts complex Japanese addresses into 7-character alphanumeric codes. Discover how Rakuten and GMO are adopting this new address infrastructure, and what Japanese people think about it.
Kashima Rinkai Railway in Ibaraki Prefecture draws attention with its unique dual strategy of operating both passenger and freight services. Factory night tours on normally restricted freight lines have become popular, while the 2024 logistics problem renews interest in rail freight. Exploring a survival model for regional railways in Japan.
Achi Village's "Heavenly Night Tour" in Nagano Prefecture has welcomed over 1.2 million visitors. This article explores the rural revitalization success story leveraging Japan's No.1 starry sky certified by the Ministry of Environment. Discover why tourists flock here even in freezing temperatures, the synergy with hot springs, and global astrotourism trends.
Ogaki City's digital regional currency "Gaki Pay" has gone viral on Japanese social media due to its quirky name. Learn about Japan's innovative approach to combating inflation through digital local currencies, the story behind the unusual name, and how regional currencies are transforming local economies across the country.
Restaurant Kamakura Village opens each year from late January to the end of February at Kamakura no Sato in Iiyama, Nagano. Diners sit inside a real snow hut over a pot of Noroshi Nabe simmered in Shinshu miso, and after dark more than 20 huts are lit from within. The 2026 season ran from January 23 to March 1.