Japan welcomed a record 42.68 million visitors in 2025, with tourism spending reaching ¥9.5 trillion. While cities like Tokyo and Kyoto still dominate, rural prefectures like Tottori (+151%) and Niigata (+69%) are experiencing remarkable growth. Explore how Japan's lesser-known regions are preparing for—and benefiting from—the inbound tourism wave, while tackling overtourism and infrastructure challenges.

Kashima Rinkai Railway in Ibaraki Prefecture draws attention with its unique dual strategy of operating both passenger and freight services. Factory night tours on normally restricted freight lines have become popular, while the 2024 logistics problem renews interest in rail freight. Exploring a survival model for regional railways in Japan.

Achi Village's "Heavenly Night Tour" in Nagano Prefecture has welcomed over 1.2 million visitors. This article explores the rural revitalization success story leveraging Japan's No.1 starry sky certified by the Ministry of Environment. Discover why tourists flock here even in freezing temperatures, the synergy with hot springs, and global astrotourism trends.

Ogaki City's digital regional currency "Gaki Pay" has gone viral on Japanese social media due to its quirky name. Learn about Japan's innovative approach to combating inflation through digital local currencies, the story behind the unusual name, and how regional currencies are transforming local economies across the country.

Discover Restaurant Kamakura Village in Iiyama City, Nagano Prefecture, Japan, operating from January 23 to March 1, 2026. Experience dining inside authentic kamakura (traditional Japanese snow huts) while enjoying the local specialty "Noroshi Nabe" hot pot made with Shinshu miso. With over 20 snow huts illuminated at night, this limited-time winter event offers a magical experience just 2 hours from Tokyo.