Japan's 2026 ehomaki (lucky sushi rolls) generate ¥73 billion in economic impact, yet an estimated ¥1.65 billion worth are thrown away. Explore the structural causes behind Setsubun food waste and the tension between cultural tradition and sustainability.

Denmark-born food waste reduction app "Too Good To Go" launched in Japan on January 28, 2026, marking its first expansion into Asia. With over 500 million meals saved across 21 countries, the "Surprise Bag" model now partners with 80+ stores including FamilyMart and Krispy Kreme in Tokyo. Learn how this win-win-win system benefits consumers, businesses, and the environment while fighting food waste.