Prelude, Supra, Primera, Pajero: Japanese carmakers keep reviving retired nameplates. Four forces explain it, from trademark law and the EV-era heritage premium to a 1988 US import rule still moving prices in Japan.
Japan's first Formula E night race had Nissan racing as a works team and Yamaha building the powertrain inside another team's car. Those roles are converging.
At Nissan's annual meeting, at least one investor called to bring back Carlos Ghosn. The fugitive ex-chairman told Reuters that only he can save the company, but he fled Japan inside a box and cannot legally return. What the absurd pitch actually signals.
First Rheinmetall, then Anduril: in a single month, foreign arms makers signaled they want to build in Japan. We map the three routes they are taking, the April export-rule change that opened the door, and the identity shift Japan is now choosing.
Nissan shareholders voted down the reappointment of outside director Motoo Nagai. A Mizuho-linked board insider, an abstaining Renault, and executive pay in a loss-making year explain how a rare rejection happened.
On May 29, 2026, Mitsubishi unveiled a mid-to-long-term vision reviving the Pajero after seven years and turning it into a series. With a ~1 trillion yen ($6.3B) investment, a hybrid pivot, and Nissan-built US vehicles to dodge tariffs, the comeback rides a global wave of heritage-SUV revivals.
China's Chery and Japan's Autobacs are among five companies behind EMTA, a new kei-class EV brand planned for 2027. Why Japan's open market looks nothing like the US or EU.
Why a Nissan deep in restructuring picked Red Hat for its next-generation in-vehicle OS. We unpack the trap of in-house software development that cost Volkswagen's CARIAD 14 billion euros, and the path Nissan chose to avoid it.
Honda reported a 423.9 billion yen net loss for the year to March 2026, its first since listing in 1957, alongside 1.58 trillion yen in EV-related charges, most of them non-cash. The same day it unveiled a turnaround plan: 15 new hybrids by FY2029 and a 1.4 trillion yen operating profit target. We set it against Toyota's multi-pathway bet, the Tesla and BYD lead changes of 2026, and Hyundai-Kia's quiet rise.
Nissan, in the midst of its Re:Nissan recovery plan, will cut about 900 European jobs (10% of the regional workforce) and consolidate two production lines into one at its UK Sunderland plant. With utilization at roughly 50%, China's Chery is in talks to take over the freed-up line. We unpack what this means alongside Volkswagen and Stellantis restructuring, against the backdrop of Chinese EV pressure squeezing Europe's auto industry.
Nissan revised its FY2026 operating outlook from a 60-billion-yen loss to a 50-billion-yen profit. The 110-billion-yen swing reflects cost cuts, yen weakness, and a one-off provision reversal tied to the US repealing its greenhouse-gas vehicle rule. Net loss still expected at 550 billion yen for a second straight year of red ink.
Mazda will end domestic production of its signature compact car Mazda2 (formerly Demio) at the end of August 2026. We explore the 30-year legacy of the car that saved Mazda from bankruptcy in the 1990s, and what this means for Japan's shrinking compact car market.
Honda will end four-wheeler sales in South Korea by the end of 2026, closing a 23-year chapter with cumulative sales of just 108,600 cars. The retreat coincides with China factory shutdowns from June 2026, the cancellation of the Sony-Honda AFEELA EV, and scrapped North American EV plans, part of a sweeping strategy to concentrate resources on the US, Japan, India, and ASEAN. A deep dive for global readers.
On April 14, 2026, the headline from Nissan's long-term vision wasn't rare earths or robotaxis, it was the return of the Skyline, the continuation of the GT-R, the revival of the Xterra, and the debut of the all-new X-Trail/Rogue e-POWER and Juke EV. Here's Espinosa's 56-to-45 model cull, the new 'Heartbeat' classification, and how Japan, the US, and China each get distinct lineups as Nissan walks a standalone path after the Honda merger collapse.
A rigorous evaluation of Nissan's triple strategy against a global EV slowdown. With Trump's tax credit repeal, China's sales slump, Honda canceling its 0 series, and BloombergNEF cutting EV forecasts by 14 million units, is this Nissan's genuine breakthrough or just the fifth failed long-term plan in six years? Surprisingly, the EV slowdown might actually be a tailwind for Nissan. Here is why.