Attractions and Sightseeing

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Business & Economy

Japan's No.1 Starry Sky: Achi Village Attracts Tourists Even in Freezing Cold, a Successful Astrotourism Business Model Drawing 130,000 Visitors Annually

Achi Village's "Heavenly Night Tour" in Nagano Prefecture has welcomed over 1.2 million visitors. This article explores the rural revitalization success story leveraging Japan's No.1 starry sky certified by the Ministry of Environment. Discover why tourists flock here even in freezing temperatures, the synergy with hot springs, and global astrotourism trends.