Niseko Price Shock: Why ¥3,000 Yakisoba Only Earns ¥180 Profit at Japan's Premier Ski Resort
A ¥3,000 plate of yakisoba in Niseko, Hokkaido, has drawn attention. Behind such prices are hourly wages above ¥2,000, Tokyo-level rents and a business that must earn a year's income in about 100 winter days; one operator says a ¥3,000 katsu curry leaves only about ¥180 in profit. A look at the economics of a world-class resort and its shadows.