A former Olympic gold medalist turned commentator was stunned by an Italian hotel’s open-plan shower at the Milan-Cortina 2026 Winter Olympics. With no partition, no bathtub, and only a thin curtain, Japanese guests face a real challenge. Explore the fascinating cultural gap between Japanese and European hotel bathroom design.
JTB's new immersive cultural brand "Kagerohi" offers a 3.5-hour multi-sensory journey at Kamakura's Hokokuji Temple for about $920 per person. Blending Noh vocal art, cello, storytelling, and gastronomy, it represents a seismic shift in Japan's luxury inbound tourism from quantity to quality.
Oigawa Railway's DAY OUT WITH THOMAS 2026 launches its first-ever year-round operation from March 7. Asia's first passenger-carrying Percy steam locomotive joins Thomas through tea fields of Shizuoka. Discover how Japan uniquely blends heritage railways with character collaborations — tickets from about $40 round trip.
Over 5,200 protected hermit crabs were illegally poached from Japan's UNESCO World Heritage island of Amami Oshima. Explore the growing crisis of wildlife trafficking driven by overseas pet markets, the limits of current law enforcement, and community-led conservation efforts to protect endemic species.
Japan welcomed a record 42.68 million visitors in 2025, with tourism spending reaching ¥9.5 trillion. While cities like Tokyo and Kyoto still dominate, rural prefectures like Tottori (+151%) and Niigata (+69%) are experiencing remarkable growth. Explore how Japan's lesser-known regions are preparing for—and benefiting from—the inbound tourism wave, while tackling overtourism and infrastructure challenges.
A bowl of yakisoba costs ¥3,000 at Niseko, but profit is only ¥180. With hourly wages over ¥2,000 and Tokyo-level rents, discover the hidden economics behind Japan's world-class ski resort prices.
Tokyo Disneyland announces Spring 2027 opening for new Sugar Rush attraction, alongside the $470M Space Mountain renovation. Explore Oriental Land's billion-dollar investment strategy and its impact on Japan's booming theme park industry.
Discover why Japan's Unko Museum has attracted 2.5 million visitors worldwide. This unique "kawaii poop" entertainment facility transforms taboo into adorable, becoming a must-visit Tokyo attraction for international tourists.
Experience ukiyo-e like never before at "Moving Ukiyo-e Exhibition OSAKA" in Grand Front Osaka. Over 300 masterpieces by Hokusai, Sharaku, and other legendary artists come alive through cutting-edge 3DCG and projection mapping in this award-winning immersive digital art museum.
Achi Village's "Heavenly Night Tour" in Nagano Prefecture has welcomed over 1.2 million visitors. This article explores the rural revitalization success story leveraging Japan's No.1 starry sky certified by the Ministry of Environment. Discover why tourists flock here even in freezing temperatures, the synergy with hot springs, and global astrotourism trends.
Discover Restaurant Kamakura Village in Iiyama City, Nagano Prefecture, Japan, operating from January 23 to March 1, 2026. Experience dining inside authentic kamakura (traditional Japanese snow huts) while enjoying the local specialty "Noroshi Nabe" hot pot made with Shinshu miso. With over 20 snow huts illuminated at night, this limited-time winter event offers a magical experience just 2 hours from Tokyo.