Niseko, Japan's premier ski resort, is moving beyond its winter-only image. We break down 'Niseko by Nature'—the new brand from the Niseko Promotion Board (NPB)—what a tourism DMO actually does, and how to enjoy Niseko's green season.
Kagawa, Japan's self-styled udon prefecture, throws away thousands of tons of noodles a year. Two teams found wildly different uses for the waste: a small factory that turns it into electricity, and a professor who turns it into surprisingly tough paper grown by microbes, now made at a welfare facility for Marugame's traditional fans.
Tourists are buying Japanese knives in record numbers, and makers are posting all-time-high profits. But there's a tier money can't fast-track—where top chefs wait years. Meet three masters: Sakashita, Nenohi, and Yu Kurosaki.
Printer and sewing-machine maker Brother opens BROTHER JOYFACTORY TOKYO in Kyobashi on June 30, 2026. Become a samurai, record a song, or do calligraphy, then walk out with a printed T-shirt or record. Prices, access, booking and what this maker-led tourism experiment means.
Mitsui Fudosan, Canada's Moment Factory, and The Pokémon Company International unveil a touring immersive experience that casts visitors as real Pokémon Trainers, debuting in Europe in spring 2027. Here's how it differs from Pokémon Centers and PokéPark, why it starts in Europe, and what fans hope for.
A baby red-shanked douc langur named Mee — from a species called the world's most beautiful monkey — has gone on display at Yokohama Zoorasia. We look at what this critically endangered birth means, and at Japan's habit of naming zoo animals by public vote and following each individual's life story.
GAIA RESORT ACURA, a new rental villa in Zao, Miyagi, preserves the workshop and stained-glass art of the late Honda engineer Akira Ishizuya, who worked on the CVCC engine. A stay built around Japan's craftsmanship for car and motorsport fans.
A new private tour called NINJA ORIGINS lets travelers train as real ninja in Iga and Koka, the birthplace of ninjutsu. From 200,000 yen (about $1,260) per night, guests sleep in restored historic buildings and join shrine rituals and a museum infiltration mission, as part of a model that funnels tourism revenue back into heritage conservation.
Japan welcomed 3.69 million foreign visitors in April 2026, down 5.5% from a year earlier, even as the yen sat near 159 to the dollar. We unpack the three forces behind the drop—China's travel advisory, an Easter calendar quirk, and Middle East flight cancellations—and ask whether this is actually the right moment for foreigners to book that long-postponed Japan trip.
Hokuriku Electric has broken ground on a 2,000 kW hydropower plant in Komatsu, Ishikawa — Japan's first dedicated to a bullet train. All output will flow to JR West under an offsite PPA. How does Japan's decarbonization push compare with SNCF and Deutsche Bahn?
On May 17, 2026, Empress Masako waved goodbye to a polar bear at Tobe Zoo in Ehime, telling her 'I hate to leave.' Meet Peace, the 26-year-old 'miracle bear' who became Japan's first successful hand-raised polar bear — and the keeper who took her home to live with his family.