JR East, Japan's largest railway group, opened onigiri shop TOKYO ONIGIRI in London's Leicester Square in December 2025. Behind this unusual move, a railway company entering overseas food retail, lies the government's GOHAN Project strategy to boost Japanese rice exports. From Onigiri Summit 2026 to convenience store packaging innovations, we explore how the humble rice ball could become Japan's next global food hit after sushi and ramen.
EssilorLuxottica has raised its Nikon stake to 19.61%, nearing the 20% regulatory cap. We analyze the strategic implications for smart glasses technology, Japan's national security screening process, and why foreign investors—from Buffett to European giants—are pouring money into Japan Inc.
Nine months after the Japan-EU BRT proposal, the rare earth landscape has transformed: 55-nation pricing agreements, an EU center modeled on Japan's JOGMEC, and $1.3B US funding. But can the West truly break China's grip?
Japan's steel industry accounts for about 40% of the country's industrial CO2 emissions. The government now aims to create a green steel market exceeding 3 million tons annually by the early 2030s, combining hydrogen reduction, electric arc furnaces, and CCUS. Here's how Japan plans to standardize carbon footprint metrics and respond to the EU's CBAM.
UK activist fund Palliser Capital has become a top-25 shareholder of Ajinomoto and is demanding a 30%+ price increase for its ABF semiconductor insulation material. We explore how a food company holds near-100% global market share in chip packaging and what the activist wave means for Japanese corporations.
Astroscale and France's Exotrail sign a deal for satellite deorbiting missions, with President Macron and PM Takaichi visiting Astroscale's Tokyo HQ. The partnership targets space debris removal technology by 2030 amid a booming orbital servicing market.
Former BOJ Governor Haruhiko Kuroda has proposed a 'coalition of the willing' among Japan, the EU, and Southeast Asian nations to preserve free trade amid WTO dysfunction and Trump-era tariffs. His proposal calls for expanding frameworks like the CPTPP and strengthening economic security cooperation.
The Japanese government's JAPAN SUI COLLECTION project made its European debut in Paris in March 2026, showcasing Living National Treasure lacquerwork, Sendai Tansu cabinets, and a Junko Koshino fashion show at Le Royal Monceau. Here's how 'Sui', Japan's philosophy of refined elegance, captivated 200 European leaders.
Asahi Kasei has begun installing its Aqualyzer C3 containerized alkaline water electrolyzer in Jyväskylä, Finland — the country's first commercial hydrogen station. Backed by a Toyota-linked foundation, this marks a significant entry for Japanese electrolyzer technology into the Nordic green hydrogen market dominated by European giants like Siemens Energy and Nel ASA.
NTT's next-generation communication infrastructure "IOWN" has entered a comprehensive partnership with Europe's ETSI to advance global standardization. With photonics-electronics convergence technology promising 1/100th the power consumption and 1/200th the latency, this Japan-born innovation takes a major step toward becoming the world standard at MWC Barcelona 2026. Can Japan lead the way in the US-China 6G race?
Sheena Ringo, one of Japan's most revered musicians, has announced a collaboration with Boucheron, the legendary Parisian high jewelry maison. Wearing the iconic Quatre collection as centaurs in the MV for her new song Shihou, she fuses Japanese artistry with French luxury. Here's the full story.
Once struggling to gain a foothold in Western markets, Japan's Uniqlo has surged to 47th on Interbrand's Best Global Brands 2025 ranking. With overseas revenue exceeding 56% and Europe/North America now outpacing China, we break down the strategies behind this turnaround — from outfitting Sweden's Olympic team to its LifeWear philosophy and differentiation from ZARA and H&M. What can other Japanese brands learn from Uniqlo's global conquest?
Thailand's BEV sales have turned negative while hybrid vehicle sales surged nearly 50%. Collapsing resale values, inadequate charging infrastructure, and Chinese EV maker retreats reveal the harsh realities behind the global EV fever. As markets from Bangkok to Berlin recalibrate, Toyota and Honda's "multi-pathway strategy" is looking increasingly prescient. A data-driven deep dive into the EV slowdown across Thailand, China, and Europe.
The 2026 Milano Cortina Winter Olympics medal design is sparking debate worldwide. Its minimalist two-halves concept divided by a single diagonal line draws both praise for Italian elegance and criticism for being too plain. Here's how Japan and the world are reacting to this bold design choice.
A former Olympic gold medalist turned commentator was stunned by an Italian hotel’s open-plan shower at the Milan-Cortina 2026 Winter Olympics. With no partition, no bathtub, and only a thin curtain, Japanese guests face a real challenge. Explore the fascinating cultural gap between Japanese and European hotel bathroom design.
Italian engineer Alberto Donini's "Relative Erosion Method" suggests the Great Pyramid of Giza may have been built around 25,000 years ago — far older than the accepted 4,600-year timeline. Was Pharaoh Khufu merely a renovator? We explore the controversial findings, mainstream archaeological pushback, and what this means for ancient history.
Rome's iconic Trevi Fountain began charging a €2 ($2.35) entry fee on February 2, 2026, to manage over 9 million annual visitors. Explore how this overtourism measure compares to similar efforts in Venice, Kyoto, and other global destinations struggling to balance tourism and preservation.
The British Museum's first-ever "Samurai" exhibition ran February 3 to May 4, 2026 in London. Featuring around 280 objects from 29 lenders worldwide, including armor gifted by the Tokugawa family to Queen Victoria, contemporary art by Tetsuya Noguchi, and video game tie-ins with Assassin's Creed and Nioh 3, this sweeping show traced 1,000 years of warrior myth and reality. Here's everything you need to know, plus Japanese public reactions.
UK aerospace startup Aeralis is developing a modular jet trainer that could succeed Japan's aging T-4 aircraft. With interchangeable components enabling basic to advanced training in one platform, and potential ties to GCAP cooperation, this innovative British design may transform pilot training worldwide.
Japan's major airlines JAL and ANA are significantly expanding European routes to meet record inbound tourism demand. ANA launched new services to Milan, Stockholm, and Istanbul, while JAL introduces the latest A350-1000 aircraft. Discover how Japanese carriers are reshaping international travel strategies.
