Kyoto's Uzumasa Movie Village reopened on March 28, 2026 after a 50th-anniversary overhaul, reborn as an immersive Edo-period experience park aimed at adults. It features a 360-degree real-time drama staged across the whole village, R-18 night events including a torture house and dice gambling, samurai training, a non-verbal ninja show and hands-on cultural workshops: a side of Kyoto beyond temples and shrines.
Kyoto announces Japan's first dual pricing system for city buses: residents will pay ¥200 ($1.30) while tourists face fares up to ¥400 ($2.60). With 56 million annual visitors overwhelming a city of 1.43 million, this bold overtourism measure follows global models from Venice to Bali. How do locals and the world react?
Konica Minolta's "Starry Sky Jazz Lounge" at Planetaria TOKYO in Yurakucho sold out every reserved seat it offered. Inside the 360-degree dome visuals and the live piano, saxophone and contrabass jazz that filled 90 minutes on a Friday night, plus a look at why Japan builds so many of the world's planetariums.
A box of 12 "Berrytsu" strawberries just sold for $1,800 at auction in Japan. From $10,700 grape bunches to $39,000 melon pairs, Japan's luxury fruit market defies global norms. Discover the cultural traditions, auction rituals, and branding strategies that make ultra-premium fruit a thriving business in Japan.
Japan plans to launch JESTA, its version of ESTA, during fiscal 2028, and raised its departure tax from 1,000 to 3,000 yen on July 1, 2026. Together that is roughly 6,000 yen more per visitor. Here is how the combined cost compares with ESTA, K-ETA, and ETIAS, and where the money is supposed to go.
Resales at Harumi Flag are stalling and Osaka tower mansion inventory has doubled in two years. Foreign ownership above 40%, zero-capital flipping via simultaneous registration, tighter bank screening, and 2026 data showing prices and contract rates moving apart.
A butter confection sold only at Tokyo's Haneda Airport has sparked a souvenir frenzy among international tourists. Born from repurposing skim milk that would otherwise go to waste, "Butter no Itoko" has some flying to Japan just for a taste. We explore how Japan's limited-edition treats and omiyage culture create demand worldwide.
PPAP sensation Pikotaro had a surprise encounter with world-famous DJ Steve Aoki at Tokyo's iconic Kaminarimon gate in Asakusa. Aoki approached Pikotaro first, sparking fan excitement and collaboration speculation. With Pikotaro's PPAP 10th anniversary project underway and Aoki's deep Japanese heritage, could this chance meeting lead to an epic crossover?
Pokémon GO's largest-ever real-world event, "GO Fest 2026: Tokyo," centered on Odaiba from May 29 to June 1, 2026. Tokyo Governor Koike made headlines by catching a Pokémon live during the press conference. Discover the world-first "City Exploration Ticket," event details, and what makes this 10th anniversary celebration truly historic.
Accommodation taxes are rapidly expanding across Japan. Starting March 2026, Kyoto will implement a 5-tier flat-rate system with a maximum of ¥10,000 (~$65) per night, doubling tax revenue to ¥12.6 billion. From Tokyo's shift toward percentage-based taxation to international comparisons with Canada and Austria, here's how Japan is funding sustainable tourism through hotel levies.
Japan's sumo entertainment brand HIRAKUZA debuts at Adelaide Fringe, the Southern Hemisphere's largest arts festival. With 33 performances over five weeks, this marks a major step in bringing authentic sumo culture to global audiences through immersive stage shows.
The Mundo Pixar Experience, the immersive exhibition that has drawn over 3.5 million visitors across seven countries, opened in Tokyo's Toyosu district in March 2026 and now runs through October 12. Life-size sets from Toy Story, Monsters Inc and more, plus tickets, access and what Seoul's edition revealed.
Nearly 1 in 5 Japanese travelers now prefer solo trips, the highest rate among 39 countries. "Suitcase Cancel," a trend of ditching wheeled luggage for a single backpack, is reshaping how Japan travels. We explore the coin locker crisis and the rise of minimal travel.
Airbus A321XLR achieves a range of 8,700km with its revolutionary structural fuel tank. American Airlines has launched commercial operations, and Japan's Peach Aviation plans to introduce it by 2028. Discover how this narrow-body jet is rewriting the rules of budget long-haul travel.
Disney's largest-ever cruise ship, the 208,000-ton Disney Adventure, is heading to Tokyo. Plus, a dedicated 140,000-ton ship will launch from Tokyo in 2028 with a ¥330 billion ($2.2 billion) investment. Here's how Disney is transforming Japan's cruise industry and what Japanese people think about it.
JETRO hosted its first-ever pop culture-focused event "Super Japan in Cairo" in Egypt's capital, bringing 16 Japanese companies including Bandai Namco and Yamaha to showcase anime, matcha, and stationery to 3,000 young Egyptian fans. With a population exceeding 108 million and a median age of 24, Egypt is emerging as a major untapped market for Japanese content in Africa.
JTB's new immersive cultural brand "Kagerohi" offers a 3.5-hour multi-sensory journey at Kamakura's Hokokuji Temple for about $920 per person. Blending Noh vocal art, cello, storytelling, and gastronomy, it represents a seismic shift in Japan's luxury inbound tourism from quantity to quality.
Echizen City in Fukui Prefecture is emerging as a craft tourism destination where visitors can enter real workshops of 1,500-year-old washi paper, nail-free tansu furniture, and hand-forged knives. Artisans share how welcoming tourists is helping preserve traditions, attract new audiences, and revitalize their community—all made more accessible by the Hokuriku Shinkansen extension.
Japan welcomed a record 42.68 million visitors in 2025, with tourism spending reaching ¥9.5 trillion. While cities like Tokyo and Kyoto still dominate, rural prefectures like Tottori (+151%) and Niigata (+69%) are experiencing remarkable growth. Explore how Japan's lesser-known regions are preparing for—and benefiting from—the inbound tourism wave, while tackling overtourism and infrastructure challenges.
Lufthansa Group's leisure carrier Discover Airlines will retrofit all 16 A330s with the "Ocean Blue" cabin from spring 2027. Featuring business class suites with sliding doors, 4K screens in every seat, and free Starlink Wi-Fi, this LCC is challenging full-service airlines. Here's what it means for the future of air travel.
