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#Inbound Tourism

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Life & Lifestyle

Real Ninja Training Tour: Japan's $1,260 Luxury Experience in Iga and Koka

A new private tour called NINJA ORIGINS lets travelers train as real ninja in Iga and Koka, the birthplace of ninjutsu. From 200,000 yen (about $1,260) per night, guests sleep in restored historic buildings and join shrine rituals and a museum infiltration mission, as part of a model that funnels tourism revenue back into heritage conservation.

Travel

Tourists Skipping Japan Despite the Weak Yen? April 2026 Arrivals Fall 5.5% to 3.69 Million

Japan welcomed 3.69 million foreign visitors in April 2026, down 5.5% from a year earlier, even as the yen sat near 159 to the dollar. We unpack the three forces behind the drop—China's travel advisory, an Easter calendar quirk, and Middle East flight cancellations—and ask whether this is actually the right moment for foreigners to book that long-postponed Japan trip.

Entertainment & Culture

Demon Slayer Studio ufotable Buys 98-Year-Old Bank in Tokushima — A New Pilgrimage Hub for Global Fans

ufotable — the studio behind the $722M global hit Demon Slayer: Infinity Castle — announced on May 11, 2026 the acquisition of a 98-year-old former Mizuho Bank building in Tokushima. The historic structure that survived WWII firebombing will become a new entertainment hub and could turn into the next must-visit destination for global Demon Slayer fans making the pilgrimage to Japan.

Life & Lifestyle

Taiwan Money in Japan: Why 62% of Foreign Tokyo Buyers Are Taiwanese Now

Taiwanese buyers now account for 62% of all foreign home purchases in Tokyo's 23 wards, according to data released by Japan's government for the first time. Behind this surge: a historic yen, a Taipei property bubble exceeding Tokyo, TSMC's Kumamoto pipeline, geopolitical hedging, and Taiwan's AI boom—all converging at once.

Life & Lifestyle

Nori Goes Global: Once Dismissed as 'Black Paper,' Japanese Seaweed Now Stars in Michelin Kitchens

Once dismissed overseas as resembling 'black paper,' nori is now riding the global onigiri boom into kitchens worldwide. A 3-Michelin-star Italian chef uses nori pesto on cuttlefish, and the global market is projected to grow from $3.8B in 2025 to $6.4B by 2034. From the famous 2010 Nature paper that overturned the 'Westerners can't digest seaweed' myth, to Japan being overtaken by Korea in production volume — here's how Japanese seaweed conquered the world.

Travel

Uber Airport Pre-Booking Launches at 6 Japan Airports With Auto Flight Tracking

Uber Japan has launched flight-linked pre-booking at six major airports — Haneda, Itami, Chubu, New Chitose, Naha, and Kobe — with automatic adjustment for delays and early arrivals. The new feature dramatically simplifies airport transfers for inbound travelers, though the surprising omission of Narita raises questions.

Business & Finance

Tokyo Disney Operator Hits Record $4.4B Revenue—Yet Its Stock Trades at Half Its Peak. Here's Why

Oriental Land Company, operator of Tokyo Disney Resort, posted record revenue of 704.5 billion yen ($4.4 billion) for fiscal 2026—yet operating profit fell, and the stock has been cut nearly in half since 2023, hitting a fresh year-low days before the earnings release. Here is what is making investors nervous about the 'house of mouse' in Japan, from shrinking margins and demographic headwinds to a 330 billion yen cruise gamble.

Life & Lifestyle

International Matcha Association Launches: World's First Global Body to Define 'Real' Matcha, Led by 28-Year-Old Tea Master

On April 22, 2026, the world's first global matcha industry body launched in Tokyo. Led by 28-year-old tea master Ryo Iwamoto, the International Matcha Association (IMA) brings together the CEO of the Specialty Coffee Association, UC Davis tea scholars, and Future Food Institute to tackle counterfeiting and the absence of international standards in a $4.4 billion global market.

Life & Lifestyle

Tenkasu Goes Global: Otafuku's New Nagasaki Factory Boosts Output 1.5x for Export Boom

Otafuku Holdings subsidiary Nakagawa has completed a new tenkasu (tempura crumb) factory in Omura, Nagasaki, boosting output from 4,200 to 6,300 tons annually, a 1.5x jump aimed at Europe and beyond. A deep dive into what tenkasu is, how it powers okonomiyaki and udon culture, the rise of tempura crumbs in sushi rolls overseas, and how it compares to Britain's beloved chip-shop 'scraps'.

Life & Lifestyle

Doctor S Unveiled: Japan's Iconic Doctor Yellow Successor Launches October 2026

JR Central reveals 'Doctor S', the successor to the beloved Doctor Yellow inspection train. Based on the N700S Shinkansen, it will start service in October 2026 and take over track-testing duties from January 2027. Here's why Japan runs dedicated inspection trains and how you might still spot the new yellow logo.