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#Inbound Tourism

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All128 stories tagged #Inbound Tourism

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Travel

Tsushima Wisteria Festival: Japan's Purple Fantasy World That Rivals Cherry Blossoms — A Ghibli-Like Dreamscape in Aichi

Discover the Owari Tsushima Wisteria Festival at Tennogawa Park in Aichi Prefecture. Walk beneath a 275-meter canopy of cascading purple blooms across 12 varieties of wisteria. Just 25 minutes from Nagoya by train, this post-cherry blossom spring destination features stunning water reflections and magical nighttime illuminations. Plus: the cultural significance of wisteria in Demon Slayer and Japanese tradition.

Travel

Steal Everything If You Stay Silent: Tokyo's Wildest Pop-Up 'Convenience Store' Where All Items Are Free — TOH Energized by Red Bull

A pop-up convenience store in Tokyo where everything is free — if you can grab it without making a sound. The third edition of TOH, created by rapper TaiTan and partnered with Red Bull, fills a store with BMX bikes, skateboards, frozen ramen, and apparel. You have 60 seconds. One noise and you're out. Here's what happened at Japan's craziest experiential event.

Travel

World's Best Travel Destination: Japan Tops Data-Driven Rankings for Second Straight Year as Gap Widens

Japan earned the top spot in the World Travel Index 2026 with a score of 88.33, widening its lead over competitors for a second consecutive year. With record 42.7 million visitors and $60 billion in spending in 2025, Japan's blend of safety, infrastructure, cuisine, and yen-driven value is unmatched — but overtourism and labor shortages pose real challenges on the road to its 60 million visitor target by 2030.

Business & Economy

Harmonyland Buys 31 Hectares: Sanrio's First Resort Grows Its Site Fivefold in Oita

Sanrio is converting Harmonyland in Hiji, Oita into a stay-and-play resort under its Sky Park plan, announced December 8, 2025: 10 billion yen in initial investment, tens of billions in total, more than a decade to finish. On June 15, 2026 it acquired 30.85 hectares, growing the site roughly fivefold. Targets: one million visitors, then two million.

Society

Permanent Residency to Cost 200,000 Yen: Japan's Immigration Law Passes, JESTA Arrives

Japan's amended immigration law passed on May 29, 2026. On July 3 the draft ordinance set the numbers: permanent residency applications rise from 10,000 yen to 200,000, and status changes and renewals go from a flat 6,000 to a tiered scale topping out at 75,000. New fees apply from October 1; public comment closes August 2. JESTA arrives by March 2029.

Society

Japan's Departure Tax Tripled to $19: Overtourism Fix or Just a Tax Grab?

Japan's departure tax tripled from ¥1,000 to ¥3,000 (about $19) on July 1, 2026, driven by a record 42.68 million visitors. Japanese citizens pay it too. Here's what changed, Kyoto's new five-tier lodging tax, Fuji's ¥4,000 gate, how it compares to Australia and the UK, and where the ¥130 billion is supposed to go.

Entertainment & Culture

KADOKAWA Studio One Base: Massive Anime Production Hub Opens in Ikebukuro Fall 2026

KADOKAWA is opening Studio One Base, a 4,600㎡ anime production hub housing 400 staff and five group studios inside Ikebukuro's Sunshine City in fall 2026. Part of a vision to turn Ikebukuro into a world-class anime city, the move comes as Japan's anime market hits a record ¥3.84 trillion ($24 billion). Here's what it means for fans and the global anime industry.

Life & Lifestyle

Liquid Shio Koji Goes Retail: Hanamaruki Takes Japan's Gold Seasoning to US Shelves

Hanamaruki rebranded its liquid shio koji at Natural Products Expo West 2026 in Anaheim, moving a gold-colored fermented seasoning that had been business-to-business only abroad into US retail with 210 ml bottles and an organic version. Can rice koji, salt and water follow miso and shoyu into the global vocabulary?

Travel

Ninja × Kabuki Immersive Show Reimagined: Shinjuku's Must-See Cultural Experience Gets a Major Upgrade

Tokyo's hit immersive show "Ninja+Kabuki Tokyo" in Shinjuku Kabukicho has unveiled a reimagined program in March 2026. With 80% of its 25,000+ audience from Western countries, this non-verbal spectacle fuses ninja mysticism with kabuki artistry. Directed by Denjiro Tanaka VII, here's everything you need to know — including tickets, access, and what makes the new show unmissable.

Life & Lifestyle

Japan's Foreign License Conversion: Written Pass Rate Falls From 90% to 40%, Practical From 30% to 10%

Japan tightened its foreign driver's license conversion test in October 2025: the written exam went from 10 to 50 questions and the pass mark from 70% to 90%, a certificate of residence became mandatory, and tourists can no longer apply. National figures the police released in March 2026 show the knowledge test pass rate falling from 90% to 40% and the practical test from 30% to 10%. A look at the accidents behind the reform and how other countries handle conversion.

Society

Japan Bans In-Flight Power Bank Charging: The Rules in Force Since April 24, 2026

From April 24, 2026, Japan's transport ministry banned charging a power bank onboard an aircraft and charging other devices from one. Carry-on is capped at two units of 160Wh or less. The change follows an emergency revision of ICAO standards after the Air Busan 391 fire. Here are the rules, which breaches actually carry penalties, how to convert mAh to Wh, and the sodium-ion batteries banned outright the same day.