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Nintendo President Furukawa Addresses Switch 2 Pricing Strategy Amid Memory Price Surge and Tariff Pressures

Nintendo President Shuntaro Furukawa discusses the company's response to rising memory prices and Switch 2 pricing in a Kyoto Shimbun interview. While short-term profitability remains unaffected due to medium-to-long-term procurement strategies, he acknowledges the delicate balance between passing tariff costs to consumers and promoting new hardware adoption.

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