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Entertainment & Culture

Pokémon GO Fest 2026 Tokyo: Largest-Ever 10th Anniversary Event as Governor Catches Pokémon Live

Pokémon GO's largest-ever real-world event, "GO Fest 2026: Tokyo," centered on Odaiba from May 29 to June 1, 2026. Tokyo Governor Koike made headlines by catching a Pokémon live during the press conference. Discover the world-first "City Exploration Ticket," event details, and what makes this 10th anniversary celebration truly historic.

Entertainment & Culture

Toho Acquires UK's Anime Limited, Launches European HQ: Japan's Entertainment Giant Goes All-In on Europe's $4.8B Anime Market

Toho has acquired UK anime distributor Anime Limited and formed a strategic alliance with Germany's Plaion Pictures, establishing its European headquarters in London. With Europe's anime market projected to reach $9 billion by 2030, discover how Japan's biggest entertainment company plans to bring Godzilla, Jujutsu Kaisen, and more to audiences across the continent — and what this means for anime fans worldwide.

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Entertainment & Culture

No Sales KPI: How Pokémon's Brand-First Philosophy Built the World's Strongest IP

The Pokémon Company's licensing division has no sales targets. Decisions rest solely on whether an idea is "interesting," sometimes greenlit regardless of profitability. Discover how this brand-first philosophy, prioritizing 30-year longevity over short-term gains, built the world's highest-grossing media franchise, worth an estimated $90 billion.

Entertainment & Culture

Nintendo President Furukawa Addresses Switch 2 Pricing Strategy Amid Memory Price Surge and Tariff Pressures

Nintendo President Shuntaro Furukawa discusses the company's response to rising memory prices and Switch 2 pricing in a Kyoto Shimbun interview. While short-term profitability remains unaffected due to medium-to-long-term procurement strategies, he acknowledges the delicate balance between passing tariff costs to consumers and promoting new hardware adoption.