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Life & Lifestyle

Obligation Chocolate Is Dying: 70% of Japanese Feel Giri-Choco Culture Fading as Self-Treat Chocolate Takes Over

A 2026 survey reveals 70% of Japanese people feel giri-choco (obligation chocolate) culture is fading. While 85% of women don't want to participate in workplace chocolate-giving, over 40% now buy chocolate for themselves. Explore how rising cocoa prices and remote work are transforming Japan's unique Valentine's Day traditions.

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Life & Lifestyle

V2X Driving Support: Kyocera, Toyota and 4 Others Launch Roadside Unit Consortium to Build Japan's Autonomous Driving Infrastructure

Kyocera, Toyota, Denso and three other major Japanese firms have formed a consortium to promote the deployment of 760MHz ITS roadside communication units. By accelerating V2X technology — enabling vehicles and roads to "talk" to each other wirelessly — the initiative aims to support Japan's 2030 goals of reducing traffic fatalities and scaling Level 4 autonomous driving to 10,000 vehicles.

Life & Lifestyle

Electric Scooter Sharing Covers All Tokyo 23 Wards: LUUP's Expansion and Japan's Micromobility Debate

Electric scooter sharing service LUUP has achieved full coverage across all 23 Tokyo wards in February 2026. With over 16,000 ports and 5 million app downloads, Japan's largest micromobility service is booming—but rising accidents and traffic violations have sparked fierce public debate. How does Japan navigate the global micromobility challenge that led Paris to ban rental scooters?

Life & Lifestyle

Electric Trike Hits 300 Sales in Japan: How a $3,900 Three-Wheeler Is Solving the Elderly Mobility Crisis

Japan's Vivel Trike, a compact electric three-wheeler starting at $3,900, has surpassed 300 cumulative sales since 2023. Requiring only a standard driver's license with no vehicle inspection needed, this roofed EV tuk-tuk is gaining traction among elderly residents, families, and businesses. We explore how it addresses Japan's growing "mobility refugee" crisis.

Life & Lifestyle

Japan's Sticker Craze: Bonbon Drop Seal Frenzy Overwhelms Store Staff as "Heisei Girls" Drive a Cultural Phenomenon

Japan is gripped by an unprecedented sticker collecting craze. "Bonbon Drop Seal" has shipped over 15 million sheets, sparking store stampedes and exhausting retail staff. Adults nostalgic for their Heisei-era childhood are fueling the frenzy alongside kids, creating scalping problems and counterfeit issues in this cultural phenomenon.

Life & Lifestyle

Food Waste App Too Good To Go Launches in Japan: Half-Price Meals in Asia's First Market

Denmark-born food waste reduction app "Too Good To Go" launched in Japan on January 28, 2026, marking its first expansion into Asia. With over 500 million meals saved across 21 countries, the "Surprise Bag" model now partners with 80+ stores including FamilyMart and Krispy Kreme in Tokyo. Learn how this win-win-win system benefits consumers, businesses, and the environment while fighting food waste.