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Society

Japan's ¥10 Trillion ($65B) Semiconductor Investment: Crisis Management Strategy Explained

Japan has committed more than ¥10 trillion (about $65 billion) in semiconductor support through fiscal 2030, aiming to draw ¥50 trillion in combined public and private investment. A look at the "crisis management investment" doctrine, Rapidus and 2nm, the equipment and materials sector, and the race with the US, China and Europe. An additional ¥631.5 billion for Rapidus was approved in April 2026.

Life & Lifestyle

Why "Winter Ice Cream" Took Hold in Japan: Spending Doubles in 20 Years Through Adult Products & Tech Innovation

Japan's winter ice cream market is booming — spending has doubled in 20 years, with 2024 sales hitting a record 645.1 billion yen. Discover how Morinaga's PARM success, 2000s manufacturing innovations, "kotatsu ice cream" culture, and winter-limited product strategies transformed an industry that once "burned through summer profits in winter."