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No Sales KPI: How Pokémon's Brand-First Philosophy Built the World's Strongest IP

The Pokémon Company's licensing division has no sales targets. Decisions rest solely on whether an idea is "interesting," sometimes greenlit regardless of profitability. Discover how this brand-first philosophy, prioritizing 30-year longevity over short-term gains, built the world's highest-grossing media franchise, worth an estimated $90 billion.

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