Ippudo ramen now spans 400+ locations across 15 countries. Onigiri shops draw lines in Paris. Green tea exports hit a record $480 million. Natto exports surged 60x for some producers. Japan's 2025 food exports reached a record $11.3 billion. This is how Japanese food, far beyond sushi, is fundamentally reshaping dining tables worldwide.
As global matcha demand explodes, Kagoshima is building a $17M mega-factory, Ibaraki is subsidizing new entrants, and Shizuoka is pivoting from sencha. Inside Japan's matcha production arms race.
Japan's agriculture ministry hosted ambassadors from 60 countries to showcase cutting-edge food technology including vertical plant factories and land-based aquaculture. With food tech designated as one of 17 national growth strategy sectors under the Takaichi administration, Japan targets 30% global market share by 2040. Covers key startups like PlantX, full-cycle aquaculture, and alternative protein trends.
Takeout sushi sales at U.S. supermarkets have surged to $2.8 billion. Kroger sells over 40 million sushi packs annually, while NYC omakase spots charge over $1,000 per person. We break down the two-tier sushi economy reshaping how America eats Japanese food.
S&B Foods' Golden Curry celebrates its 60th anniversary with a new powder roux featuring 35 spices. Now sold in over 60 countries, Japan's iconic curry brand enters its next chapter.
Japan's yen-pegged stablecoin JPYC reaches approximately $136M in cumulative transaction volume. Osaka's legendary okonomiyaki chain Chibo becomes the first restaurant chain to accept JPYC payments. Over two-thirds of transactions run on Polygon. We explore the currency sovereignty debate in the AI agent era.
Japan's natto exports hit a record 5,248 tons in 2025, up 44% year-over-year. Driven by global health trends and fermented food hype, natto is conquering new markets. But packaging regulations and Korean competitors pose challenges. Plus: how the world eats natto.
The only Starbucks on a bullet train platform in Japan is temporarily closing for renovations after overwhelming popularity exceeded expectations. Explore Japan's unique ekinaka station culture and what makes Shinkansen travel special.
Calbee unveils its 'Accelerate the Future' growth strategy to lift overseas and new-category sales to 50% by 2036. The Japanese snack maker is targeting North America's $4B BFY market with Harvest Snaps, backed by an M&A budget of more than 100 billion yen.
A takeout tea cafe staffed by seniors averaging 73 years old has opened in Tokyo's Shibuya. 'G-CHA & Ba-CHA' reimagines how the elderly can stay active and connected — with creative tea drinks, seated service, and flexible work rules. A heartwarming look at Japan's approach to aging.
Japan's 2025 Business Manager Visa reform — raising capital requirements from $33,000 to $200,000 — is forcing authentic Chinese restaurants to close across Tokyo. Owner-chefs who serve rare regional cuisines face impossible new hurdles. A look at how immigration policy is reshaping Japan's food diversity.
Riding momentum from its US expo debut, Hanamaruki's shio koji business has hit ¥2 billion ($13M). A new TV campaign starring food creator Asuka Wada introduces the reduced-sodium variety for the first time, while the company targets ¥3–5 billion ($20–33M) next. A surprising karaage technique is already generating buzz.
Japan's food service industry hit its 50,000-worker cap under the Specified Skilled Worker visa, and new applications have been suspended since April 13, 2026. The skills test itself is halted too. We look at the gap between labor shortages and immigration caps, compare with South Korea and Singapore, and map what's left for foreign workers.
Asia's 50 Best Restaurants 2026 was unveiled at Hong Kong's Kerry Hotel on March 25. The Chairman reclaims No.1 after five years, and Japan places 8 restaurants, led by Osaka's La Cime, though none reach the top 10 for the first time since 2013. The full breakdown, including the 10 Japanese entries at 51-100.
Behind the global matcha craze, Japan's domestic tea prices are surging to unprecedented levels. The cheapest tea grade now costs more than premium first-harvest leaves. With tea farms shrinking and overseas demand exploding, Japan's centuries-old tea culture faces its biggest challenge yet.
Discover the Owari Tsushima Wisteria Festival at Tennogawa Park in Aichi Prefecture. Walk beneath a 275-meter canopy of cascading purple blooms across 12 varieties of wisteria. Just 25 minutes from Nagoya by train, this post-cherry blossom spring destination features stunning water reflections and magical nighttime illuminations. Plus: the cultural significance of wisteria in Demon Slayer and Japanese tradition.
Japan earned the top spot in the World Travel Index 2026 with a score of 88.33, widening its lead over competitors for a second consecutive year. With record 42.7 million visitors and $60 billion in spending in 2025, Japan's blend of safety, infrastructure, cuisine, and yen-driven value is unmatched — but overtourism and labor shortages pose real challenges on the road to its 60 million visitor target by 2030.
Agro Ludens started mass-producing CoMeat, a rice-derived mycoprotein made with koji fermentation, at its Nasu plant in Tochigi in April 2026. It uses processing-grade rice, not table rice, and Japan's agriculture ministry approved mycoprotein as a new-market rice use in March. Plus: Japan's swing from rice shortage to rice glut, Beyond Meat down 99%, and why JR East is now farming.
Hanamaruki rebranded its liquid shio koji at Natural Products Expo West 2026 in Anaheim, moving a gold-colored fermented seasoning that had been business-to-business only abroad into US retail with 210 ml bottles and an organic version. Can rice koji, salt and water follow miso and shoyu into the global vocabulary?
16-time Grammy winner Bruno Mars marked his first solo album in a decade, 'The Romantic,' with the world's only collaboration cafe, at SHIBUYA TSUTAYA in Tokyo. Album-inspired drinks, Japan-exclusive artwork, and the long list of reasons Bruno keeps coming back to Japan.