Japanese telecom giant NTT runs a land-based shrimp farm in Iwata, producing 180 tons/year and capturing the largest domestic share. A deep dive into the 10-year plan to free Japan from its 90% shrimp import dependence, plus how it stacks up against Norway and Singapore.
Sushiro, the king of Japan's revolving sushi industry with 14 consecutive years as the top earner, is finally making a real run at the US market. The Times Square flagship opens this fall, but rival Kura already runs 91 US restaurants and is listed on NASDAQ. Inside Japan's three-way sushi war and Sushiro's last frontier.
Seventeen years after Starbucks rolled out matcha latte globally, Japanese tea prices have tripled in a year and China now produces 5,000 tons of matcha—matching Japan. Inside the supply structure that pushed 38 major Japanese tea firms to issue an emergency statement.
With matcha scarce and prices soaring, an unglamorous Japanese herb called yomogi (mugwort) is being talked up as the next matcha. One Osaka supplier shipped a record 754 tons in 2025 and expanded cultivation 1.5x, while mugwort-steam salons grew 1.8x in three years. A trading-company veteran turned mugwort farmer is now branding the weed.
Yamaguchi's premium sake brand Dassai and Japanese engineering giant Mitsubishi Heavy Industries brewed sake in space for the first time in human history. The result was a single 100ml bottle, priced at about $700,000, and it sold. Inside the Dassai MOON Project, the long-term plan to build a brewery on the Moon, plus practical brewery-tour information for visitors to Iwakuni, Yamaguchi.
TOPPAN, a 120-year-old Japanese printing company, is applying the thin-film layering know-how it built in semiconductors to 3D-printed cultured meat, targeting revenue from 2031. The plan: a countertop 'Meat Maker' that prints marbled wagyu from data and a recipe. We cover the NEDO consortium with Shimadzu and Itoham Yonekyu, Integriculture's rival cellular agriculture platform, where cultivated meat is legal today, and the cost wall still in the way.
Global matcha production has roughly doubled in just five years. Japan can no longer meet world demand alone, and Chinese matcha is rapidly filling the gap. Should matcha be defended as Japanese cultural heritage, or embraced as a global beverage? We explore the strategic crossroads facing Japan's matcha industry.
Once dismissed overseas as resembling 'black paper,' nori is now riding the global onigiri boom into kitchens worldwide. A 3-Michelin-star Italian chef uses nori pesto on cuttlefish, and the global market is projected to grow from $3.8B in 2025 to $6.4B by 2034. From the famous 2010 Nature paper behind the 'only the Japanese can digest nori' claim, to Japan being overtaken by Korea in production volume, here's how Japanese seaweed conquered the world.
Japan is famously polytheistic and its gods rarely clash, unless the subject is mushroom-shaped versus bamboo shoot-shaped chocolate snacks. Inside the 50-year rivalry between Meiji's Kinoko no Yama and Takenoko no Sato: national elections, a celebrity-led campaign, a peace treaty, and why this debate can break friendships.
Osaka Ohsho, the 56-year-old Japanese gyoza chain, opens its first North American flagship in Sawtelle (Little Osaka), Los Angeles, on May 8, 2026. We unpack the Mitsubishi Shokuhin joint venture, the SNS-driven distribution strategy, the tableside cooking spectacle, and how the brand plans to flip gyoza from a ramen side dish into a main attraction.
Japan's MAFF and U.S. Wheat Associates held the first meeting under their Memorandum of Cooperation on April 22 to stabilize wheat supply. With only 15% self-sufficiency and 40% of imports from the US, this article unpacks the food diplomacy at stake amid climate and logistics risks.
On April 22, 2026, the world's first global matcha industry body launched in Tokyo. Led by 28-year-old tea master Ryo Iwamoto, the International Matcha Association (IMA) brings together the CEO of the Specialty Coffee Association, UC Davis tea scholars, and Future Food Institute to tackle counterfeiting and the absence of international standards in a $4.4 billion global market.
Otafuku Holdings subsidiary Nakagawa has completed a new tenkasu (tempura crumb) factory in Omura, Nagasaki, boosting output from 4,200 to 6,300 tons annually, a 1.5x jump aimed at Europe and beyond. A deep dive into what tenkasu is, how it powers okonomiyaki and udon culture, the rise of tempura crumbs in sushi rolls overseas, and how it compares to Britain's beloved chip-shop 'scraps'.
"Your broth is jet-black like motor oil!" "Yours is so pale you can see the bottom!" Japan's centuries-long East vs West udon war explained, soy sauce science, water chemistry, and a taste boundary discovered at Sekigahara.
BlackRock, managing $14 trillion in assets, has taken a 5.28% stake in Komeda Holdings, the Nagoya-born coffee chain. Even in the AI era, people don't stop drinking coffee. We unpack why the world's largest asset manager is betting on Japan's food industry, looking at Komeda's unique franchise model and its global expansion story.
The global matcha boom has reached even Kagawa, Japan's smallest prefecture famous for udon noodles. With a $31,000 research budget, Kagawa is exploring tencha production as green tea exports hit $450 million. Here's why the matcha gold rush now spans the entire country.
JR East, Japan's largest railway group, opened onigiri shop TOKYO ONIGIRI in London's Leicester Square in December 2025. Behind this unusual move, a railway company entering overseas food retail, lies the government's GOHAN Project strategy to boost Japanese rice exports. From Onigiri Summit 2026 to convenience store packaging innovations, we explore how the humble rice ball could become Japan's next global food hit after sushi and ramen.
Japan's green tea exports doubled to ¥72.1 billion in 2025, yet domestic matcha production can't keep up. As tea plantations shrink 29% in a decade and low-grade powdered tea floods global markets, the industry warns of 'matcha laundering.' Is the matcha in your latte the real thing?
ADEKA's plant-based food brand Deli-Plants is launching trial exports of egg alternatives to North America. With bird flu causing global egg shortages and price spikes, Japan's fermentation, emulsification, and soy processing expertise is attracting international attention. We report on Japan-born food tech including Fuji Oil's plant-based dashi.
Japan's food exports hit a record $11.3 billion, but what systems make that possible? From 20 miso makers uniting at FOODEX to a $13 billion inbound food tourism pipeline, from onigiri startups promoting rice in Vietnam to a Toyosu-based platform targeting 100 cities worldwide, this is the story of the infrastructure behind Japan's food globalization.