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Travel

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Travel

JR East Pass Overhaul: New Full-Line Pass at ¥35,000 for 5 Days—What Foreign Visitors Need to Know

JR East unveils major rail pass reforms starting March 2026. The new JR EAST PASS covers all JR East lines at ¥35,000 for 5 days or ¥50,000 for 10 days. With price increases and expanded coverage for other passes, Japan prepares its transportation infrastructure for the 40-million-visitor era. A comprehensive look at what's changing and why.

Business & Economy

Japan's No.1 Starry Sky: Achi Village Attracts Tourists Even in Freezing Cold, a Successful Astrotourism Business Model Drawing 130,000 Visitors Annually

Achi Village's "Heavenly Night Tour" in Nagano Prefecture has welcomed over 1.2 million visitors. This article explores the rural revitalization success story leveraging Japan's No.1 starry sky certified by the Ministry of Environment. Discover why tourists flock here even in freezing temperatures, the synergy with hot springs, and global astrotourism trends.