Companies & Industry

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Life & Lifestyle

Why "Winter Ice Cream" Took Hold in Japan: Spending Doubles in 20 Years Through Adult Products & Tech Innovation

Japan's winter ice cream market is booming — spending has doubled in 20 years, with 2024 sales hitting a record 645.1 billion yen. Discover how Morinaga's PARM success, 2000s manufacturing innovations, "kotatsu ice cream" culture, and winter-limited product strategies transformed an industry that once "burned through summer profits in winter."

Business & Economy

Kashima Rinkai Railway: Unique Dual Strategy of Freight and Passenger Services | Factory Night Tours Attract Rail Enthusiasts

Kashima Rinkai Railway in Ibaraki Prefecture draws attention with its unique dual strategy of operating both passenger and freight services. Factory night tours on normally restricted freight lines have become popular, while the 2024 logistics problem renews interest in rail freight. Exploring a survival model for regional railways in Japan.

Business & Economy

Japan's No.1 Starry Sky: Achi Village Attracts Tourists Even in Freezing Cold, a Successful Astrotourism Business Model Drawing 130,000 Visitors Annually

Achi Village's "Heavenly Night Tour" in Nagano Prefecture has welcomed over 1.2 million visitors. This article explores the rural revitalization success story leveraging Japan's No.1 starry sky certified by the Ministry of Environment. Discover why tourists flock here even in freezing temperatures, the synergy with hot springs, and global astrotourism trends.