Food and Gourmet

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Life & Lifestyle

Why "Winter Ice Cream" Took Hold in Japan: Spending Doubles in 20 Years Through Adult Products & Tech Innovation

Japan's winter ice cream market is booming — spending has doubled in 20 years, with 2024 sales hitting a record 645.1 billion yen. Discover how Morinaga's PARM success, 2000s manufacturing innovations, "kotatsu ice cream" culture, and winter-limited product strategies transformed an industry that once "burned through summer profits in winter."

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