Japan's food exports hit a record $11.3 billion, but what systems make that possible? From 20 miso makers uniting at FOODEX to a $13 billion inbound food tourism pipeline, from onigiri startups promoting rice in Vietnam to a Toyosu-based platform targeting 100 cities worldwide, this is the story of the infrastructure behind Japan's food globalization.
Ippudo ramen now spans 400+ locations across 15 countries. Onigiri shops draw lines in Paris. Green tea exports hit a record $480 million. Natto exports surged 60x for some producers. Japan's 2025 food exports reached a record $11.3 billion. This is how Japanese food, far beyond sushi, is fundamentally reshaping dining tables worldwide.
As global matcha demand explodes, Kagoshima is building a $17M mega-factory, Ibaraki is subsidizing new entrants, and Shizuoka is pivoting from sencha. Inside Japan's matcha production arms race.
Takeout sushi sales at U.S. supermarkets have surged to $2.8 billion. Kroger sells over 40 million sushi packs annually, while NYC omakase spots charge over $1,000 per person. We break down the two-tier sushi economy reshaping how America eats Japanese food.
S&B Foods' Golden Curry celebrates its 60th anniversary with a new powder roux featuring 35 spices. Now sold in over 60 countries, Japan's iconic curry brand enters its next chapter.
Japan's natto exports hit a record 5,248 tons in 2025, up 44% year-over-year. Driven by global health trends and fermented food hype, natto is conquering new markets. But packaging regulations and Korean competitors pose challenges. Plus: how the world eats natto.
Calbee unveils its 'Accelerate the Future' growth strategy to lift overseas and new-category sales to 50% by 2036. The Japanese snack maker is targeting North America's $4B BFY market with Harvest Snaps, backed by an M&A budget of more than 100 billion yen.
Riding momentum from its US expo debut, Hanamaruki's shio koji business has hit ¥2 billion ($13M). A new TV campaign starring food creator Asuka Wada introduces the reduced-sodium variety for the first time, while the company targets ¥3–5 billion ($20–33M) next. A surprising karaage technique is already generating buzz.
Japan's food service industry hit its 50,000-worker cap under the Specified Skilled Worker visa, and new applications have been suspended since April 13, 2026. The skills test itself is halted too. We look at the gap between labor shortages and immigration caps, compare with South Korea and Singapore, and map what's left for foreign workers.
Asia's 50 Best Restaurants 2026 was unveiled at Hong Kong's Kerry Hotel on March 25. The Chairman reclaims No.1 after five years, and Japan places 8 restaurants, led by Osaka's La Cime, though none reach the top 10 for the first time since 2013. The full breakdown, including the 10 Japanese entries at 51-100.
Agro Ludens started mass-producing CoMeat, a rice-derived mycoprotein made with koji fermentation, at its Nasu plant in Tochigi in April 2026. It uses processing-grade rice, not table rice, and Japan's agriculture ministry approved mycoprotein as a new-market rice use in March. Plus: Japan's swing from rice shortage to rice glut, Beyond Meat down 99%, and why JR East is now farming.