Food manufacturers, beverages and restaurant chains as a business.
S&B Foods' Golden Curry celebrates its 60th anniversary with a new powder roux featuring 35 spices. Now sold in over 60 countries, Japan's iconic curry brand enters its next chapter.
Japan's natto exports hit a record 5,248 tons in 2025, up 44% year-over-year. Driven by global health trends and fermented food hype, natto is conquering new markets. But packaging regulations and Korean competitors pose challenges. Plus: how the world eats natto.
Calbee unveils its 'Accelerate the Future' growth strategy to lift overseas and new-category sales to 50% by 2036. The Japanese snack maker is targeting North America's $4B BFY market with Harvest Snaps, backed by an M&A budget of more than 100 billion yen.
Behind the global matcha craze, Japan's domestic tea prices are surging to unprecedented levels. The cheapest tea grade now costs more than premium first-harvest leaves. With tea farms shrinking and overseas demand exploding, Japan's centuries-old tea culture faces its biggest challenge yet.
Agro Ludens started mass-producing CoMeat, a rice-derived mycoprotein made with koji fermentation, at its Nasu plant in Tochigi in April 2026. It uses processing-grade rice, not table rice, and Japan's agriculture ministry approved mycoprotein as a new-market rice use in March. Plus: Japan's swing from rice shortage to rice glut, Beyond Meat down 99%, and why JR East is now farming.
Morinaga released seven snacks on March 3, 2026 that owners and their dogs can eat together, a first in the confectioner's 126-year history. A joint study with Tokyo University of Agriculture tested what sharing food actually does, and a veterinarian supervised the recipes. Japan's pet market hit 1.91 trillion yen in fiscal 2024.
A butter confection sold only at Tokyo's Haneda Airport has sparked a souvenir frenzy among international tourists. Born from repurposing skim milk that would otherwise go to waste, "Butter no Itoko" has some flying to Japan just for a taste. We explore how Japan's limited-edition treats and omiyage culture create demand worldwide.
As cocoa prices hit record highs, Japan embraces innovative alternatives — from sunflower seed "chocolate" to soy meat. Discover how rising food costs are reshaping Japanese food culture, driving innovation, and changing consumer habits just in time for Valentine's Day.
Japan's miso exports have surged 7x in 30 years, and natto sells for $20 at high-end NYC supermarkets. Driven by the gut health movement, plant-based eating, and top chefs' fascination, traditional Japanese fermented foods are reshaping global dining. Discover the science behind koji mold, Japan's "national fungus", and how a $250+ billion fermented food market is booming worldwide.
Japan's 2026 ehomaki (lucky sushi rolls) generate ¥73 billion in economic impact, yet an estimated ¥1.65 billion worth are thrown away. Explore the structural causes behind Setsubun food waste and the tension between cultural tradition and sustainability.
Denmark-born food waste reduction app "Too Good To Go" launched in Japan on January 28, 2026, marking its first expansion into Asia. With over 500 million meals saved across 21 countries, the "Surprise Bag" model now partners with 80+ stores including FamilyMart and Krispy Kreme in Tokyo. Learn how this win-win-win system benefits consumers, businesses, and the environment while fighting food waste.