JR East, Japan's largest railway group, opened onigiri shop TOKYO ONIGIRI in London's Leicester Square in December 2025. Behind this unusual move, a railway company entering overseas food retail, lies the government's GOHAN Project strategy to boost Japanese rice exports. From Onigiri Summit 2026 to convenience store packaging innovations, we explore how the humble rice ball could become Japan's next global food hit after sushi and ramen.
ADEKA's plant-based food brand Deli-Plants is launching trial exports of egg alternatives to North America. With bird flu causing global egg shortages and price spikes, Japan's fermentation, emulsification, and soy processing expertise is attracting international attention. We report on Japan-born food tech including Fuji Oil's plant-based dashi.
Japan's food exports hit a record $11.3 billion, but what systems make that possible? From 20 miso makers uniting at FOODEX to a $13 billion inbound food tourism pipeline, from onigiri startups promoting rice in Vietnam to a Toyosu-based platform targeting 100 cities worldwide, this is the story of the infrastructure behind Japan's food globalization.
Ippudo ramen now spans 400+ locations across 15 countries. Onigiri shops draw lines in Paris. Green tea exports hit a record $480 million. Natto exports surged 60x for some producers. Japan's 2025 food exports reached a record $11.3 billion. This is how Japanese food, far beyond sushi, is fundamentally reshaping dining tables worldwide.
Takeout sushi sales at U.S. supermarkets have surged to $2.8 billion. Kroger sells over 40 million sushi packs annually, while NYC omakase spots charge over $1,000 per person. We break down the two-tier sushi economy reshaping how America eats Japanese food.
S&B Foods' Golden Curry celebrates its 60th anniversary with a new powder roux featuring 35 spices. Now sold in over 60 countries, Japan's iconic curry brand enters its next chapter.
Japan's natto exports hit a record 5,248 tons in 2025, up 44% year-over-year. Driven by global health trends and fermented food hype, natto is conquering new markets. But packaging regulations and Korean competitors pose challenges. Plus: how the world eats natto.
Calbee unveils its 'Accelerate the Future' growth strategy to lift overseas and new-category sales to 50% by 2036. The Japanese snack maker is targeting North America's $4B BFY market with Harvest Snaps, backed by an M&A budget of more than 100 billion yen.
Behind the global matcha craze, Japan's domestic tea prices are surging to unprecedented levels. The cheapest tea grade now costs more than premium first-harvest leaves. With tea farms shrinking and overseas demand exploding, Japan's centuries-old tea culture faces its biggest challenge yet.
Agro Ludens started mass-producing CoMeat, a rice-derived mycoprotein made with koji fermentation, at its Nasu plant in Tochigi in April 2026. It uses processing-grade rice, not table rice, and Japan's agriculture ministry approved mycoprotein as a new-market rice use in March. Plus: Japan's swing from rice shortage to rice glut, Beyond Meat down 99%, and why JR East is now farming.
Japan's iconic confectionery giant Morinaga has launched its first-ever pet-friendly products in 126 years of history — 7 snacks that both humans and dogs can enjoy together. From Moonlight cookies to Ice Box frozen treats, the company backed its concept with university research proving shared snacking strengthens the human-dog bond. A deep dive into Japan's booming $12.7 billion pet market.
