Japanese telecom giant NTT runs a land-based shrimp farm in Iwata, producing 180 tons/year and capturing the largest domestic share. A deep dive into the 10-year plan to free Japan from its 90% shrimp import dependence, plus how it stacks up against Norway and Singapore.
Sushiro, the king of Japan's revolving sushi industry with 14 consecutive years as the top earner, is finally making a real run at the US market. The Times Square flagship opens this fall, but rival Kura already runs 91 US restaurants and is listed on NASDAQ. Inside Japan's three-way sushi war and Sushiro's last frontier.
With matcha scarce and prices soaring, an unglamorous Japanese herb called yomogi (mugwort) is being talked up as the next matcha. One Osaka supplier shipped a record 754 tons in 2025 and expanded cultivation 1.5x, while mugwort-steam salons grew 1.8x in three years. A trading-company veteran turned mugwort farmer is now branding the weed.
Yamaguchi's premium sake brand Dassai and Japanese engineering giant Mitsubishi Heavy Industries brewed sake in space for the first time in human history. The result was a single 100ml bottle, priced at about $700,000, and it sold. Inside the Dassai MOON Project, the long-term plan to build a brewery on the Moon, plus practical brewery-tour information for visitors to Iwakuni, Yamaguchi.
TOPPAN, a 120-year-old Japanese printing company, is applying the thin-film layering know-how it built in semiconductors to 3D-printed cultured meat, targeting revenue from 2031. The plan: a countertop 'Meat Maker' that prints marbled wagyu from data and a recipe. We cover the NEDO consortium with Shimadzu and Itoham Yonekyu, Integriculture's rival cellular agriculture platform, where cultivated meat is legal today, and the cost wall still in the way.
On April 23, PM Sanae Takaichi met five foodtech CEOs at the PM's Office: Oishii Farm, PlantX, FRD Japan, Regional Fish, and Toko Tekko. Why these five? This article decodes how each company's technology answers one of the world's four shared food crises, climate-driven farmland collapse, ocean depletion, population growth, and shrinking farmer populations, and the strategic logic behind Japan choosing to win in specific categories rather than competing across the board.
Japan is famously polytheistic and its gods rarely clash, unless the subject is mushroom-shaped versus bamboo shoot-shaped chocolate snacks. Inside the 50-year rivalry between Meiji's Kinoko no Yama and Takenoko no Sato: national elections, a celebrity-led campaign, a peace treaty, and why this debate can break friendships.
Osaka Ohsho, the 56-year-old Japanese gyoza chain, opens its first North American flagship in Sawtelle (Little Osaka), Los Angeles, on May 8, 2026. We unpack the Mitsubishi Shokuhin joint venture, the SNS-driven distribution strategy, the tableside cooking spectacle, and how the brand plans to flip gyoza from a ramen side dish into a main attraction.
Food tech is one of 17 pillars in Japan's new national growth strategy under the Takaichi administration, with a 30% global market share target by 2040. Beyond the obvious giants like Maruha Nichiro, Nissin, and Kikkoman, this deep dive spotlights 5 lesser-known but high-potential players: Regional Fish (gene-edited seafood), FRD Japan (closed-loop salmon), Chitose Bio Evolution (algae unicorn), UMITRON (aquaculture AI), and Oishii Farm (NY strawberry factory).
BlackRock, managing $14 trillion in assets, has taken a 5.28% stake in Komeda Holdings, the Nagoya-born coffee chain. Even in the AI era, people don't stop drinking coffee. We unpack why the world's largest asset manager is betting on Japan's food industry, looking at Komeda's unique franchise model and its global expansion story.
Suntory Holdings is acquiring Daiichi Sankyo Healthcare, maker of Loxonin, Lulu, and Minon, for $1.55 billion. As Japan's youth abandon alcohol and the population ages rapidly, the beverage giant pivots to self-care. We analyze the deal, the booming OTC market, and what it means for global healthcare trends.