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Life & Lifestyle

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Life & Lifestyle

Japan's 6,000-Year Fugu Obsession: How a Nation Built a Cuisine Around the World's Deadliest Fish

For 6,000 years Japan has eaten fugu, a pufferfish carrying tetrodotoxin, a toxin Japanese authorities describe as 500 to 1,000 times more potent than cyanide, with no known antidote. From a warlord's ban to a prime minister's storm-night dinner, from a Living National Treasure's fatal last meal to a licensing exam half the candidates fail, this is how Japan turned the world's most dangerous fish into high art.

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Life & Lifestyle

Obligation Chocolate Is Dying: 70% of Japanese Feel Giri-Choco Culture Fading as Self-Treat Chocolate Takes Over

A 2026 survey reveals 70% of Japanese people feel giri-choco (obligation chocolate) culture is fading. While 85% of women don't want to participate in workplace chocolate-giving, over 40% now buy chocolate for themselves. Explore how rising cocoa prices and remote work are transforming Japan's unique Valentine's Day traditions.

Life & Lifestyle

V2X Driving Support: Kyocera, Toyota and 4 Others Launch Roadside Unit Consortium to Build Japan's Autonomous Driving Infrastructure

Kyocera, Toyota, Denso and three other major Japanese firms have formed a consortium to promote the deployment of 760MHz ITS roadside communication units. By accelerating V2X technology — enabling vehicles and roads to "talk" to each other wirelessly — the initiative aims to support Japan's 2030 goals of reducing traffic fatalities and scaling Level 4 autonomous driving to 10,000 vehicles.

Life & Lifestyle

Kimono Fabric Meets Modern Fashion: Brand MIYOKO Presents Collection at New York Fashion Week 2026

Japanese fashion brand MIYOKO unveils its latest collection in New York during Fashion Week 2026, transforming traditional kimono fabrics—including Yuki-tsumugi, Ojiya-tsumugi, Hon-Shiozawa, and Yuzen—into 14 contemporary garments. Backed by 50 years of craftsmanship, the brand showcases Japanese textile heritage on a global stage at Manhattan's historic St. Bartholomew's Church.

Life & Lifestyle

Wood-Fire Cooking: The Global Gastronomy Boom and Why Japan's Countryside Is the Next Frontier

Wood-fire cooking is taking the global gastronomy world by storm, sparked by Spain's legendary Asador Etxebarri. Unlike charcoal, firewood imparts unique aromas and flavors from local trees, creating one-of-a-kind dishes. In Japan, rural restaurants in renovated farmhouses are embracing this ancient technique, attracting wealthy food lovers from around the world through "local gastronomy."