Sushiro, the king of Japan's revolving sushi industry with 14 consecutive years as the top earner, is finally making a real run at the US market. The Times Square flagship opens this fall, but rival Kura already runs 91 US restaurants and is listed on NASDAQ. Inside Japan's three-way sushi war and Sushiro's last frontier.
JR East has unveiled a concept render for the next-generation 'sustina' commuter train, and it looks nothing like the iconic Yamanote Line trains running today. Featuring autonomous control and 'emotional graphics,' the design reimagines what a Tokyo commuter train can be. Here's why Japan's commuter trains are a global obsession.
Nlab Research polled 943 Japanese men on the 'coolest dog breed.' Akita took #1 with 9.5%, Doberman #2 with 8.8%. We unpack the male-specific trend, compare with women's results, and examine what Voicenote's panel composition tells us about who actually answered.
Students at Daigo Junior High in Fushimi-ku, Kyoto have collected aluminum cans from their homes since 1994 and turned them into cash for the Kansai Guide Dogs for the Blind Association. Over 30 years the donations have reached 6,188,582 yen (about $39,400), enough to train two guide dogs. We unpack the school culture and the funding structure that make a 30-year relay possible.
Asahi Kasei Homes is expanding WanPod, its smart dog pod sharing service, to 30 commercial and tourism facilities around Tokyo from summer 2026. The climate-controlled private suites, with smart locks, monitoring cameras, music players and privacy curtains, logged 1,014 uses, zero accidents and 89% satisfaction in a year-long trial. In July a pod also went into a Tomei Expressway service area.
With matcha scarce and prices soaring, an unglamorous Japanese herb called yomogi (mugwort) is being talked up as the next matcha. One Osaka supplier shipped a record 754 tons in 2025 and expanded cultivation 1.5x, while mugwort-steam salons grew 1.8x in three years. A trading-company veteran turned mugwort farmer is now branding the weed.
Gunma Prefecture's passport-style pamphlet, GUNMA PASSPORT, hit its full print run of 10,000 applications on its first day of issue, May 1, and the queue closed. Behind the rush sits a 15-year-old internet joke about "the unexplored land of Gunma" and the idea that Japan is really two countries, plus the self-deprecating humour of North Kanto's place near the bottom of the prefectural attractiveness ranking. The prefecture has since reprinted 30,000 more.
Two months into the de facto closure of the Strait of Hormuz, Japan took its first Russian crude cargo since the blockade began. Taiyo Oil bought Sakhalin-2 barrels on a spot contract at the request of Japan's energy agency, and the tanker reached Imabari on May 4. How the "Sakhalin exception" to the G7 and EU price cap works, how Germany, South Korea and India have played the same shock differently, and what it all reveals about Japan's structural exposure.
Yamaguchi's premium sake brand Dassai and Japanese engineering giant Mitsubishi Heavy Industries brewed sake in space for the first time in human history. The result was a single 100ml bottle, priced at about $700,000, and it sold. Inside the Dassai MOON Project, the long-term plan to build a brewery on the Moon, plus practical brewery-tour information for visitors to Iwakuni, Yamaguchi.
Global matcha production has roughly doubled in just five years. Japan can no longer meet world demand alone, and Chinese matcha is rapidly filling the gap. Should matcha be defended as Japanese cultural heritage, or embraced as a global beverage? We explore the strategic crossroads facing Japan's matcha industry.
Once dismissed overseas as resembling 'black paper,' nori is now riding the global onigiri boom into kitchens worldwide. A 3-Michelin-star Italian chef uses nori pesto on cuttlefish, and the global market is projected to grow from $3.8B in 2025 to $6.4B by 2034. From the famous 2010 Nature paper behind the 'only the Japanese can digest nori' claim, to Japan being overtaken by Korea in production volume, here's how Japanese seaweed conquered the world.
